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PRIVATE VIEW: Gerry Moira, the executive creative director of Publicis

13 Dec 2002

, quality food this Christmas Agency: Banks Hoggins O'Shea/FCB Writer: Chris O'Shea Art director: Ken ...

Pepsi spots top list of ads covered by press

13 Dec 2002 | by GLEN MUTEL

Partners' ad for the high-street bank Halifax, which featured two members of staff - Howard and Angela ...

HOTLINE: Dairy Crest shortlists agencies

06 Dec 2002

Dairy Crest has shortlisted Mustoe Merriman Levy, Clemmow Hornby Inge, Banks Hoggins O

PRIVATE VIEW: Dave Alexander is the joint creative director at Banks Hoggins O'Shea/FCB

29 Nov 2002

The hardest word to say in advertising isn't "mnemonic", it's "no".

MEDIA CHOICE: David Banks, a columnist at the Daily Post in Newcastle, picks Newcastle Brown Ale

29 Nov 2002

"You don't have to be a Geordie to love Newcastle Brown Ale - a point currently being driven home in Newcastle, with the largest-ever taxi campaign outside London. Walking down Grey Street last week, I was astonished to find nearly every cab in the city has gone Brown. Straplines on 80 cabs proudly...

THE FIRST 100 YEARS OF JWT & UNILEVER 1902-2002: Unilever's Brand Guardian

22 Nov 2002 | by AMANDA HALL, a profile writer for The Sunday Times business section

.6 billion euros have already been banked and margins have moved from 11 to 15 per cent. As far ...

PRIVATE VIEW: James Lowther, the chairman of M&C Saatchi

15 Nov 2002

for young children Agency: Banks Hoggins O'Shea/FCB Writer: Bryn Attewell Art director: Mark ...

Banks Hoggins uses toddlers to promote benefits of Weetabix

01 Nov 2002 | by JOHN TYLEE

Banks Hoggins O'Shea/FCB has devised the series of ads breaking in the parenting press next week and running until next summer. Media is by PHD. Each of the ads depict moments from a child's world with headlines written from a child's point of view. In one ad, a toddler is seen chasing a guinea pig around a ...

Weetabix hopes for Mini Crunch benefit via main brand ads

18 Oct 2002

Banks Hoggins O'Shea/FCB has produced a poster and radio campaign to promote the rechristened Mini Crunch, which was formerly marketed as Minibix. The strategy is the result of a reappraisal by Weetabix of its portfolio and its decision to strengthen the relationship between the Weetabix brand name and its ...

PRIVATE VIEW: Jaspar Shelbourne, the executive creative director at J. Walter Thompson

18 Oct 2002

's mums Agency: Banks Hoggins O'Shea/FCB Writer: Bryn Attewell Art director: Mark Robinson ...

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