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Banks Hoggins uses toddlers to promote benefits of Weetabix

Banks Hoggins O'Shea/FCB has devised the series of ads breaking in the parenting press next week and running until next summer. Media is by PHD. Each of the ads depict moments from a child's world with headlines written from a child's point of view. In one ad, a toddler is seen chasing a guinea pig around a ...

NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY

Ladbrokes Banks Hoggins/TCS 1,390,000 32 11 Expedia Euro RSCG ...

First Direct brings badly behaved robots to homepages

The campaign, which highlights the bank's personalised services, begins with a takeover ... from the bank. The execution, designed by the creative agency Story using Tangozebra technology, aims to illustrate how First Direct is not the average banking brand and that it goes that extra mile for customers ...

THE GRADUATES: In the first of a series looking at the reality of being a graduate trainee, Campaign asks how agencies handle recruitment in the current climate

,000 -19,000 Banks Hoggins O'Shea/FCB 1 1 0 Account executive 15 ...

REVIEW: George Soros considers investing in Irish publisher

of the Bank of England, is considering making a substantial investment in Ireland's biggest publisher

INTERNATIONAL MEDIA BUSINESS: Global considerations

they are choosing a bank: solidity, proximity, relationship and expertise. It is interesting to note that these reasons are valid for all segments: from the low-income personal banking customer to the private banking, and also among companies of all sizes. "The world's local bank" proposition responds to and summarises ...

INTERNATIONAL MEDIA BUSINESS: The business of media

The advertisers which have been swept away in the tidal wave of recession often populated those sectors that were the lifeblood of international business media: IT, telecoms, finance and banking ... -based media, such as the banks and the airlines, are moving into new ground, accepting the fact that it might ...

OPINION: Mills on ... Bluewater

" campaign on TV and print through Banks Hoggins O'Shea/FCB. The 20-second TV ad is simplicity itself. On a ...

DIARY: WARL incites Beattie's wrath with its attempt to impress fcuk chief

, despite its self-acclaimed newfound credentials in the underwear market, WARL clearly wasn't banking ...

INTERNATIONAL MEDIA BUSINESS: Hitting the target?

country is HSBC's "the world's local bank" campaign in airports and regional business publications. Visually interesting images, which instantaneously communicate that you can find the bank everywhere ...

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