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CHI wins RBS Group direct marketing account

24 Mar 2009 | by Caroline Lovell

LONDON - RBS Group, the banking giant, has moved its retail direct marketing account into CHI...RBS Group, which operates brands including NatWest, Royal Bank of Scotland and Direct Line, called a pitch in February to consolidate its below-the-line agency roster as part of a cost ... government bail-out of the banking giant last November. ...

RBS Group calls DM review

19 Feb 2009 | by Caroline Lovell

LONDON - RBS Group, the banking giant which last November was the subject of a £20 billion gov...The pitch is expected to take place in the next couple of weeks and will involve around 20 RBS Group roster agencies, which include M C Saatchi's direct marketing arm, Lida, and CHI Partners. It is understood that RBS Group, which operates brands including NatWest, Royal Bank of Scotland and Direct Line ...

 

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