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CREATIVE STRATEGY: EE launches with big bucks, but no big bang

15 Nov 2012 | by Simon S Kershaw

Launching a bank with no high-street branches. Opening a new railway line from London to the continent. This is big, important stuff. First Direct's beguiling hyper-creativity and Eurostar s feature film Somers Town were justifiably out of the ordinary advertising. Now we have EE and the launch ...

Most read stories in advertising, marketing, media and PR (14 - 20 Oct 2012)

21 Oct 2012 | by Daniel Farey-Jones

resigned from the crisis-hit bank. ( PR Week , Wednesday 17 October) SCA calls global Bodyform ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

12 Jun 2012 | by Alex Brownsell

) Highly Commended - HSBC Commercial Banking MARKETING LEADERSHIP Winner Symantec ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... BBDO WKD Big Communications Business to business marketing HSBC Commercial Banking ...

Virgin Media pulls Doctor Who TV ad after BBC row

17 Apr 2012 | by Matthew Chapman

by Bartle Bogle Hegarty, on the Easter Bank Holiday weekend without seeking BBC approval for the ad ...

Adwatch (9 March) - Top 20 Recall: Is the new British Gas ad switched on?

09 Mar 2011 | by Craig Mawdsley, Joint planning director, Abbott Mead Vickers BBDO

director of RBS, or Lloyds Banking Group? No, it's British Gas. I spent a good proportion of the beginning ...

Paper Round (27 August) - Which clients are advertising in the national press?

27 Aug 2010 | by Sarah Johnson

their bank holiday sales will still attract shoppers despite the forecasted rain, continuing with campaigns ...

Paper Round (26 August) - Which clients are advertising in the national press?

26 Aug 2010 | by Sarah Johnson

The forthcoming bank holiday weekend spawns deals and weekend sales being advertised across...home and garden retailers. Habitat has a sale, lasting four days across the bank holiday weekend ... promoting a sale over the holiday weekend. Waitrose promotes a bank holiday recipe of Thai Chicken ... in The Independent and the Daily Mirror. Laterooms.com tempts readers of The Independent with cheap bank holiday ...

Paper Round (25 August) - Which clients are advertising in the national press?

25 Aug 2010 | by Sarah Johnson

to prepare for the bank holiday weekend by stocking up on alcohol, with the strapline "you never know who ll ...

Not rules, but tools

25 Jun 2010 | by Annette King and Emma de la Fosse, OgilvyOne London

-source digital-direct wiki to act as a knowledge bank for the whole industry. - Annette King is the chief ...

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