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Peroni Nastro Azzurro has released a cinema ad that takes inspiration from the past as the beer brand celebrates its 50th year. The 60-second spot was created by The Bank and will run in UK cinemas throughout 2013 and 2014. It features scenes from the 30s and 60s, highlighting important moments in Italy ...
Twitter was busy last week: it launched a new advertising product, "keyword targeting"; hosted a London seminar for advertisers at the Tate Modern on the South Bank; and, just for good measure, also unveiled a music service, Twitter Music. But for agencies, keyword targeting is undoubtedly the most ...
. (PRWeek, Wednesday 31 October) Lloyds looks to build digital agency roster : Lloyds Banking Group ...
resigned from the crisis-hit bank. ( PR Week , Wednesday 17 October) SCA calls global Bodyform ...
The digital and experiential campaign launches today (25 June) and will run for four weeks under the strapline, "Grab some good stuff". It targets 24-to 35-year-old Londoners through sampling activity in high-footfall areas including Bank, Canary Wharf, Green Park and Liverpool Street Tube stations ...
) Highly Commended - HSBC Commercial Banking MARKETING LEADERSHIP Winner Symantec ...
Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... BBDO WKD Big Communications Business to business marketing HSBC Commercial Banking ...
". The campaign, taking place on London's South Bank, has been created by agency Design Arrival and PR agency ... on the South Bank, to receive a "one-off pure experience", including fresh air from the Alps and a warm log ...
' This campaign set out to avoid the dull-but-worthy pitfalls of bank advertising by presenting aphoristic little ... recommend them to a friend. ING Direct. A decent way to do banking. Ninety-two per cent based on ING ... that students really do resent the way they're regularly patronised in advertising campaigns from banks ...
. ADVERTISERS HELP CLOSE THE NEWS OF THE WORLD This was the year when journalism replaced banking ...
