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cabin boy in a sense balancing the future focus of the bank with the strong Lions culture." Andrea ...
Twitter was busy last week: it launched a new advertising product, "keyword targeting"; hosted a London seminar for advertisers at the Tate Modern on the South Bank; and, just for good measure, also unveiled a music service, Twitter Music. But for agencies, keyword targeting is undoubtedly the most ...
The banking sector has had a turbulent time in the past five years. From being public enemy number...In 2008, bank marcoms were plain, functional and had one objective to regain consumer trust after the financial crisis hit. Executions emphasised a bank s credentials and heritage, with the brand ... for the future. The banks also attempted to show how they were "going further" for consumers. NatWest ran ...
Sara Kimberley enjoyed NatWest s new TV ad: "The sentiment of a father putting his daughter before himself is heart-warming. Making a bank likeable in the current climate is a good move and hard to do." It was created by David Anderson and Ian Brassett, and directed by Steve Reeves through Another Film Company. ...
of the spectrum were brands such as Burger King, Ryanair, the Royal Bank of Scotland and Ladbrokes. Unsurprisingly ...
being too earnest? Would it be possible for a bank, for example, to come out and say the most difficult ...
by Matt Carter and produced by Tim Tyrrell. James Banks worked as a creative on the spot ...
bucked the trend among major banks by increasing its lending to small and medium-sized enterprises. This ad highlights what the bank has been doing Cordell, a Stockton-based engineering company, secured a ...
on London s South Bank and fronted in the most part by the voluptuous Holly Willoughby (who got the biggest ...
after Asos rolled out a series of "shoppable films" , featuring rapper Azelia Banks and singer Ellie ...
