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CREATIVE STRATEGY: EE launches with big bucks, but no big bang

15 Nov 2012 | by Simon S Kershaw

Launching a bank with no high-street branches. Opening a new railway line from London to the continent. This is big, important stuff. First Direct's beguiling hyper-creativity and Eurostar s feature film Somers Town were justifiably out of the ordinary advertising. Now we have EE and the launch ...

Most read stories in advertising, marketing, media and PR (28 Oct - 3 Nov 2012)

03 Nov 2012 | by Daniel Farey-Jones

. (PRWeek, Wednesday 31 October) Lloyds looks to build digital agency roster : Lloyds Banking Group ...

Most read stories in advertising, marketing, media and PR (14 - 20 Oct 2012)

21 Oct 2012 | by Daniel Farey-Jones

resigned from the crisis-hit bank. ( PR Week , Wednesday 17 October) SCA calls global Bodyform ...

Annas: recognition for BA and BBH

14 Mar 2011 | by Ed Owen

Bank by BBH and "dinner party" for ING Direct by Beattie McGuinness Bungay. Ian Armstrong, manager ...

Own-brand products push strong growth for Sainsbury's

10 Nov 2010 | by Ed OWen

over 340 convenience stores; online sales are growing by over 25%, and the bank has delivered strong ...

CREATIVE STRATEGY: Aviva gives big, bad insurance a fresh face

21 Oct 2010 | by Simon Kershaw

through the second-hand bookstalls by the BFI on London s South Bank and happened upon the current Aviva ...

CREATIVE STRATEGY: Why conform to type? The Science Museum doesn't

09 Sep 2010 | by Simon Kershaw

didn t know which agency was behind it, but it came as no surprise that it s Johnson Banks. Quoted ... . But while I love the Johnson Banks solution, in the corner of our village known as "design", the identity ...

UBS in new brand campaign and Formula 1 tie-up

24 Aug 2010 | by John Reynolds

UBS, the Swiss bank, is undertaking its first brand advertising campaign in more than two years...UBS, like a number of banks, has suffered during the financial crisis and has had to be supported by a cash injection from the Swiss government. The brand campaign, undertaken by Publicis London ... has been disclosed. In recent times, banks like Royal Bank of Scotland and Dutch financial group ...

Leukaemia charity in blood sample campaign

07 Oct 2008 | by Dan Leahul

The Trust is seeking donations of anything from 8,000 to above 60,000 in a bid to raise 5m to pay for its new Anthony Nolan Cell Therapy Centre, which opened on September 11 and houses the UK's first umbilical cord blood bank. The campaign explained the need for umbilical cord blood in stem cell ...

The Marketing Effect wins ethnic volunteering brief

17 Dec 2007 | by Alex Donohue

in the past year from high street supermarkets, banks and telecoms companies to name a few industry sectors ...

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