23 May 2013
Clydesdale Bank and Yorkshire Bank attempt to underline their commitment to the communities and customers they serve in two cinema-style TV ads by Karmarama. The spots show everyday heroes such as surgeons, firefighters and trawlermen at work while a voiceover describes the banks role in supporting ...
First Direct is rolling out its biggest ever ad campaign and repositioning as "the unexpected bank...The HSBC-owned direct bank, which celebrates its 25th anniversary next year, is set to launch a ...
bird and half mammal", showing that First Direct "is a different kind of bank" while also dialling up ...
a tomato is a fruit, then we re a bank," and, "We re the crab that walks forward."
Media buying ...
cabin boy in a sense balancing the future focus of the bank with the strong Lions culture."
Andrea ...
cabin boy in a sense balancing the future focus of the bank with the strong Lions culture."
Andrea ...
Go Outdoors is rolling out its new TV commercial to mark the bank holiday weekend, encouraging...and camping equipment, which runs throughout the bank holiday weekend. Russel Bennet, head of marketing ...
."
The 30-second ad will run across all major channels over the bank holiday weekend.
...
25 Apr 2013
Twitter was busy last week: it launched a new advertising product, "keyword targeting"; hosted a London seminar for advertisers at the Tate Modern on the South Bank; and, just for good measure, also unveiled a music service, Twitter Music.
But for agencies, keyword targeting is undoubtedly the most ...
19 Apr 2013
The banking sector has had a turbulent time in the past five years. From being public enemy number...In 2008, bank marcoms were plain, functional and had one objective to regain consumer trust after the financial crisis hit. Executions emphasised a bank s credentials and heritage, with the brand ...
for the future.
The banks also attempted to show how they were "going further" for consumers. NatWest ran ...
26 Mar 2013
| by Staff
market activations
HSBC Bank Plc - HSBC global connections
Accenture - High performance ...
21 Mar 2013
Sara Kimberley enjoyed NatWest s new TV ad: "The sentiment of a father putting his daughter before himself is heart-warming. Making a bank likeable in the current climate is a good move and hard to do." It was created by David Anderson and Ian Brassett, and directed by Steve Reeves through Another Film Company. ...
The drive was assigned to JWT as part of the bank s recent review of its ad agency arrangements ...
, the activity will be run by head of sponsorship Giles Morgan, who currently looks after the bank s rugby and golf properties.
Hill Knowlton, the bank s sports PR agency, will also be heavily involved ...
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