CANNES 2013: Jane McGonigal on the super powers of gamers
18 Jun 2013 | by Arif Durrani
games for the World Bank, the Olympic Games, the American Heart Association, the New York Public Library ...
picked up the gold for "Get Cash" for the Royal Bank of Scotland, Nimbletank London landed a silver ...
games for the World Bank, the Olympic Games, the American Heart Association, the New York Public Library ...
Google UK London was nominated for its "super sync sports" game, which allows users to use their mobile as a remote through the Google Chrome browser. Sapient Nitro is nominated for its "get cash" work for the Royal Bank of Scotland. Grey is shortlisted for its 'Mini Vinnie' campaign for the British ...
R/GA London is nominated for its visual news feed for Getty Images, AKQA London is nominated for its Nike + Kinect Training work for Nike, and SapientNitro for its "tech ball" for Standard Chartered Bank. The AKQA work for Nike was also nominated twice in the direct category . Meanwhile ...
-advertising friends, with an absolutely straight face, that you re running Europe. Perhaps you think you are? Banks ... -on-the-heels-of" school of journalism. In media terms, when a bank suffers a single high-profile scandal, it s a burst ... , of course just as the dust is beginning to settle the bank suffers another: leading to a slew of media ...
Peroni Nastro Azzurro has released a cinema ad that takes inspiration from the past as the beer brand celebrates its 50th year. The 60-second spot was created by The Bank and will run in UK cinemas throughout 2013 and 2014. It features scenes from the 30s and 60s, highlighting important moments in Italy ...
The Sported Foundation has partnered with Deutsche Bank to release a print campaign across London that seeks to highlight sport s role in tackling social problems. The long-copy ad was created by DraftFCB after the London riots in 2011. It will run for two weeks in London Underground stations. The ad ...
capital is another. We are in professional services, not banking." Neil Hughston, a founding partner ...
NatWest and Royal Bank of Scotland have worked with M&C Saatchi to produce an ad promoting its
she worked on campaigns such as the launch of NatWest s "helpful banking" positioning. She s getting ...