Barclays "you vs unconditional love" by BBH
14 Jan 2013
break from previous campaigns, which used metaphors to communicate the bank s services. ...
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Clydesdale Bank and Yorkshire Bank attempt to underline their commitment to the communities and customers they serve in two cinema-style TV ads by Karmarama. The spots show everyday heroes such as surgeons, firefighters and trawlermen at work while a voiceover describes the banks role in supporting ...
break from previous campaigns, which used metaphors to communicate the bank s services. ...
NatWest has launched a campaign with a new tone of voice for the high-street bank.
to restore people's faith in the banking sector.
Many of them commented that it was captivating and memorable, but seemed to think the spot felt more like an ad for a bank. Watch the ad here . Video produced by Vox Pops International on behalf of Campaign. ...
Investment bank JP Morgan, which received a $25 billion bailout during the financial crisis...The animated film is in the style of a pop-up book. In the spot, a narrator mentions how many homes and small businesses the bank has saved since 2009 while increasing the company s lending commitment to $10 million. The ad was art directed by Marta Ibarrondo and written by Michael Demos ...