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Online video: advertisers need to start asking what success really is

25 Jul 2012 | by Martin Galvin

, might be banked in the memory and acted upon later (hence the relative impotence of CTR as a measure ...

Trend report: Media looks to recruit future skill sets

04 Jul 2012 | by Mark Banham

in modern times. The issue of how we battle against the banks and the legal firms to attract the best ...

Metro to produce weekend editions during the Olympics

08 Mar 2012 | by Ed Owen

Standard produced its first bank holiday edition in 30 years . Associated Newspapers has been paying ...

My Media Week: Catherine Becker

22 Nov 2011 | by Hayley Pinkerfield

of the mums whose husband heads a Libyan bank. Events are still really raw and she conveys how most people ...

Absolute Radio's new mobile content boosts users

20 May 2011 | by Arif Durrani

The radio company's monthly active users rose 11% to 258,000 and generated two million engagement listening sessions, up 13%. The station also recorded an increase in mobile listening over the Easter bank holidays and the Royal Wedding weekend when users were not at work and more likely to use ...

 

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