30 Mar 2000
| by POPPY BRECH
financial decisions, such as visiting their bank or using the
internet.
The campaign begins ...
23 Mar 2000
| by JEREMY RIDGWAY, associate director of A
war against traditional high street bank-owned cards, such as
Barclaycard. Second, brand loyalty ...
, such as
Bank One and Egg, have relatively high averages. However, this is not
surprising, given their need ...
such as
Bank of Scotland and American Express have much lower averages,
reflecting their focus on affinity ...
23 Mar 2000
| by PAUL WHITFIELD, Reporter, Marketing
It may look more EastEnders than Wall Street, but the latest mail
pack from Egg is the first salvo in an ambitious campaign to change the
way Britons invest.
The pack supports the bank ...
customers who the bank believes will be interested in the service. It
consists of an eminently forgettable ...
23 Mar 2000
| by KATE GREWCOCK, Business studies undergr
Protection, AA Financial Services
and Bank of Scotland.
One of the account directors has been my ...
23 Mar 2000
| by IAN DARBY
December, with general responsibility for creative
strategy.
Sainsbury s Bank is seeking ...
16 Mar 2000
| by IAN DARBY
offering.
The bank account is a joint venture with Royal Bank of Scotland.
The Virgin One account ...
16 Mar 2000
| by PAUL WHITFIELD
-operative Bank, has shortlisted Abbott
Mead Vickers BBDO, Rainey Kelly Campbell Roalfe/Y s acquisition ...
16 Mar 2000
| by JEREMY RIDGWAY, associate director of A
recipients. The top three mailers were
BCA, Which? and MBNA.
RBS Advanta and Royal Bank of Scotland ...
02 Mar 2000
| by DEREK DRAPER, a director of Farm Commun
Barclays Bank has teamed up with Top Gun director Tony Scott to
launch its first corporate ad...Barclays Bank has teamed up with Top Gun director Tony Scott to
launch its first corporate ad campaign. A series of three ads will run
for seven weeks from March 6. Leagas Delaney worked with Scott.
Pizza Hut has appointed AMV Advance to handle all new promotions and
tactical assignments, including a ...
02 Mar 2000
| by BEN ROSIER
Bauer s German
subsidiary.
American Express Bank is ramping up its marketing activity ...
will promote the bank s personal loans on upmarket satellite
and cable channels, as well as on Channel 4 ...