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MEDIA: Napkin ads push Guardian online financial service

financial decisions, such as visiting their bank or using the internet. The campaign begins ...

DIRECTWATCH: A weekly analysis of the direct marketing field in association with Royal Mail

war against traditional high street bank-owned cards, such as Barclaycard. Second, brand loyalty ... , such as Bank One and Egg, have relatively high averages. However, this is not surprising, given their need ... such as Bank of Scotland and American Express have much lower averages, reflecting their focus on affinity ...

DIRECTWATCH: DIRECT CHOICE/EGG:INVEST

It may look more EastEnders than Wall Street, but the latest mail pack from Egg is the first salvo in an ambitious campaign to change the way Britons invest. The pack supports the bank ... customers who the bank believes will be interested in the service. It consists of an eminently forgettable ...

CAREERS: Comment

Protection, AA Financial Services and Bank of Scotland. One of the account directors has been my ...

DIRECT: Briefs

December, with general responsibility for creative strategy. Sainsbury s Bank is seeking ...

DIRECT: Virgin One backs ’Frank’ ads with new DM strategy

offering. The bank account is a joint venture with Royal Bank of Scotland. The Virgin One account ...

Stop Press

-operative Bank, has shortlisted Abbott Mead Vickers BBDO, Rainey Kelly Campbell Roalfe/Y s acquisition ...

DIRECTWATCH: A weekly analysis of the direct marketing field in association with Royal Mail

recipients. The top three mailers were BCA, Which? and MBNA. RBS Advanta and Royal Bank of Scotland ...

Briefs

Barclays Bank has teamed up with Top Gun director Tony Scott to launch its first corporate ad...Barclays Bank has teamed up with Top Gun director Tony Scott to launch its first corporate ad campaign. A series of three ads will run for seven weeks from March 6. Leagas Delaney worked with Scott. Pizza Hut has appointed AMV Advance to handle all new promotions and tactical assignments, including a ...

DIRECT: Briefs

Bauer s German subsidiary. American Express Bank is ramping up its marketing activity ... will promote the bank s personal loans on upmarket satellite and cable channels, as well as on Channel 4 ...

 

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