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Media Analysis: Brand Spend Analysis - Barclaycard is spending pounds 40m a year to defend its declining market share

31 Jan 2000 | by COLIN GRIMSHAW

With new credit-card issuers springing up every week, Barclaycard could be forgiven for feeling the pressure. In recent years, its market share has been eroded by new entrants such as MBNA, Bank One ... marketing agencies Barraclough Hall Woolston Gray and Triangle Communications. The bank uses a ...

Field Marketing: How face to face can reap rewards - In developing markets, it pays to go direct to the consumer, Claire Murphy discovers

27 Jan 2000

also started dealing with motor companies and banks. Business has picked up in the past few ...

Stop Press

27 Jan 2000 | by ALEXANDRA JARDINE

priority bank for affluent customers, open some of its branches for 24-hour trading and launch its consumer lending arm, Lombard Direct, on to the internet. The initiatives were part of the embattled bank ...

Union forms OnlyU direct arm to work on Greenfield brief

21 Jan 2000 | by FRANCESCA NEWLAND

internet and telephone bank which the Halifax plans to launch in the spring....The Union has set up a direct marketing agency to work on the launch of Greenfield, the new internet and telephone bank which the Halifax plans to launch in the spring. The Union won ... Bank of Scotland, Scottish Friendly Assurance, Sunday Herald and Highland Distillers. Before moving ...

Direct: Briefs

20 Jan 2000 | by IAN DARBY

promoted to strategic partner, after her work on the Club Carling scheme. Tim Banks has joined Zalpha as a...also been promoted to strategic partner, after her work on the Club Carling scheme. Tim Banks has ... banking channels, especially internet and telephone banking. The development is projected to create up ... to develop its acquisition activity outside the Barclays Bank base. The programme will consist of building ...

A&L loses BMP OMD in media strategy dispute

20 Jan 2000 | by POPPY BRECH

Alliance s resignation of the account follows the bank s decision to seek a strategic media agency to advise on its overall communications strategy. The resignation comes despite the fact ... . A s media requirements changed when it switched from building society to retail bank status ...

Direct: The Union creates DM arm to handle Greenfield launch

20 Jan 2000 | by IAN DARBY

. The Union won the pounds 15m campaign to launch Greenfield, Halifax’s new internet and telephone banking ... of The Union and chairman of OnlyU. At WWAV, Ivalo worked on financial services clients including Royal Bank ...

MEDIA: Briefs

13 Jan 2000 | by POPPY BRECH

, banking and insurance group. Martina King is managing director of Yahoo! for the UK ...

 

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