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FIELD MARKETING LEAGUE TABLES 2000: Food products top use charts - Packaged goods continues to make the most use of field marketing, although other sectors are at last coming around to its advantages

31 Aug 2000 | by JIM NORTHOVER, Vice-chairman, Citigate

for Morgan Stanley Dean Witter and Bank of Ireland. Lloyds TSB has re-appointed CPM for what Hughes ...

REVIEW: Marketing and advertising news in the week’s press

04 Aug 2000 | by JOHN TYLEE

global account against the incumbent, McCann-Erickson. Marketing The Royal Bank of Scotland ...

MARKETING HELPLINE SERVICE

03 Aug 2000

Installations supplies various systems, from a single monitor or to the banks of TVs seen at big fashion ...

DIRECT: Briefs

11 May 2000 | by IAN DARBY

, the internet bank backed by Abbey National, has hired Marketing Drive to run a teaser campaign prior to its ...

DIRECT: Briefs

02 Mar 2000 | by BEN ROSIER

Bauer s German subsidiary. American Express Bank is ramping up its marketing activity ... will promote the bank s personal loans on upmarket satellite and cable channels, as well as on Channel 4 ...

Sony and Bank of Scotland

24 Feb 2000 | by PAUL WHITFIELD

Sony and Bank of Scotland this week kick off a multi-million pound marketing tie-in to promote...Sony and Bank of Scotland this week kick off a multi-million pound marketing tie-in to promote the launch of the companies new branded credit card, SonyCard. The campaign takes in direct mail, national and lifestyle press, as well as web activity. The mail push will target existing consumers across the Sony ...

Directwatch: A weekly analysis of the direct marketing field in association with Royal Mail

24 Feb 2000 | by BEN ROSIER

, Channel 4, HSA and Bank of Scotland. Lombard Direct features in the top 20 for both years ...

Directwatch: A weekly analysis of the direct marketing field in association with Royal Mail

17 Feb 2000 | by IMELDA MICHALCZYK

is being driven by new entrants such as Bank One and Morgan Stanley Dean Witter, the launch of new direct operations, such as Egg and other internet banks, supermarket banks, and intensifying competition among ... the Bank of Scotland promoting mobile phones from DX Communication, Capital One advertising its Capital ...

 

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