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John Lewis Partnership creates customer insight director role

26 Nov 2012 | by Matthew Chapman

The John Lewis Partnership has appointed Lloyds Banking Group executive Paul de Laat to the newly...the company on 2 January from his current role as customer value management director at Lloyds Banking Group ... the bank in January in order to t ake up a head of insight position at Sainsbury's . Follow ...

Government 'Midata' plan comes under fire

20 Nov 2012 | by Gemma Charles

volunteered to comply, including Lloyds Banking Group, Google, British Gas and Visa. However, sectors ...

Tesco Bank launches mortgages with Clubcard points

06 Aug 2012 | by Matthew Chapman

Tesco Bank has intensified competition with traditional banks by launching a mortgage range...The banking branch of Tesco is attempting to lure the 15 million British households signed up ... the entry into mortgages is a major milestone towards offering its customers a full retail banking service and will appeal because people "want choice in banking from a brand they know and trust to deal with them fairly ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... BBDO WKD Big Communications Business to business marketing HSBC Commercial Banking ...

Tesco boosts Clubcard with Virgin Atlantic partnership

26 Jan 2012 | by Matthew Chapman

, infant formulae milk, Esso fuel, in-store concessions and some Tesco bank products. Points can ...

Targeting students - the potential for brands

04 Oct 2011 | by Alice Dunn

of the first year is a time when banks in particular intensively target students, knowing that many will need to open new accounts and apply for bank cards. The financial brands students choose at this point ...

CREATIVE STRATEGY: What big brands can learn from obscure boots

26 May 2011 | by Simon Kershaw

always have talkability. Imagine if any of the big banks ever gave us something nice that we hadn ...

What digital marketers can learn from DM

20 May 2011 | by Kim Benjamin

. Mindshare recently worked with internet banking provider First Direct to create 'First Direct live', a ... about the bank. This data was then transformed into a visual representation of customer perception. A ...

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

-out bank, Page is faced with one of the toughest jobs in marketing in rebuilding its reputation. In April ... released by the bank showed that it admitted making a mistake to eight out of 10 customers who complained about a banking problem. At the time, Page pledged to address consumer concerns, but in March ...

Vouchers and gift cards: Corporate incentives

11 Mar 2011 | by James Quilter

to bank points or choose a reward. Furthermore, other elements have been introduced to keep staff ...

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