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Open-source marketing comes of age

25 Jan 2013 | by Suzy Bashford

for creative workarounds. MPESA is now the biggest bank in Africa. It was born out of a consumer hack. Turning ...

The Marketing Profile: Dan Cobley of Google

08 Sep 2009 | by Fiona Ramsay

and advertisers. Co-marketing partner-ships with banks and insurance firms, together with direct mail and events ...

Power 100 Marketers of 2008: 1-50

28 May 2008 | by Staff

will be Bendel's next challenge. 23. Paul Geddes, Royal Bank of Scotland B As well as being the man ... marketer. The firm's chief executive of consumer banking is a popular figure on the marketing circuit ... banking and insurance partner of the London 2012 Olympics, and the introduction of the bank's customer ...

The Work: Private view

28 Sep 2007

of banks ripping everyone off are rife. And if ever there was gift horse, here it is - Britannia (3) gives ... , we might all be quitting our banks by now. (I wonder if McCann Erickson Communications House ...

The Work: Private View

15 Sep 2006

hands with anticipation. Their opening gambit: Does your bank give you that warm fuzzy feeling? Hmm ... the trick. But reading on, I discovered that it's all about creating banking that caters to my lifestyle. I ... Direct (5). This direct mailer is a great creative concept that supports First Direct's "banking to fit ...

The Screen test - Campaign Screen's international ad picks

12 Dec 2001

for Spanish internet bank is a bittersweet tale of one man and his dog living in the hope of winning a million ...

 

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