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Paddy Power reveals '£1m bet' gameshow to promote casino app

13 Nov 2012 | by Alex Brownsell

The bookmaker will invite consumers to take part in a 1m bet . Entrants could win up to 1m on a single spin of a roulette wheel. The four-week campaign, which goes live this week (15 November), will be fronted by George Lamb, the host of Channel 4 game show The Bank Job. The push includes social ...

HSBC to sponsor Vevo's new artist series

24 Sep 2012 | by Maisie McCabe

's profile have been superb. "As a bank that places great value in supporting young entrepreneurs ...

Tesco boss Clarke starts blog to build trust in brand

19 Sep 2012 | by Matthew Chapman

people, and, after the 2008 banking crisis, they don't trust organisations." The idea of the blog ...

Nintendo's new Wii U console hits UK stores in November

14 Sep 2012 | by Sarah Shearman

's YouTube, and Hulu. A spokeswoman did not confirm any UK partnerships. Nintendo is banking ...

Bank of England forces Paddy Power to pull Queen ad

18 Jul 2012 | by Sarah Shearman

, after the Bank of England rapped the bookie for breaking the law....on football matches. A Bank of England spokeswoman confirmed to Marketing that it has asked Paddy Power ... it is a criminal offence for any person, without the prior consent in writing of the Bank of England, to reproduce on any substance whatsoever, and whether or not on the correct scale, any Bank of England banknote ...

HSBC group marketing boss issues Facebook privacy warning

31 May 2012 | by Alex Brownsell

In an in-depth interview about HSBC s new marketing strategy , Clark revealed that the bank ... the decision to drop HSBC's long-running 'World's Local Bank' positioning, and its current 'In the Future ... pens like Will Smith in 'Men In Black' where we can take 'World's Local Bank' out of your mind. That ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... BBDO WKD Big Communications Business to business marketing HSBC Commercial Banking ...

ISBA Conference: Social media measurement is 'growing up'

21 Mar 2012 | by Sarah Shearman

with the HSBC-owned retail bank First Direct, which faced a challenge with all the red tape in place, but now ...

Barclays prepares campaign for Pingit mobile payment app

16 Feb 2012 | by Alex Brownsell

The high-street bank has today (16 February) unveiled Pingit, which allows Barclays customers ... , allows users to send money by simply entering a UK mobile phone number, rather than entering full bank ... director for Barclays UK Retail and Business Banking, said the innovation would provide a "core part ...

Brands eye a share of booming digital health sector

30 Jan 2012 | by Sarah Shearman

in real-time, for example, or use online budgeting tools from banks to track what they spend. 'There ...

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