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Peroni Nastro Azzurro "storie di stile" by The Bank

Peroni Nastro Azzurro has released a cinema ad that takes inspiration from the past as the beer brand celebrates its 50th year. The 60-second spot was created by The Bank and will run in UK cinemas throughout 2013 and 2014. It features scenes from the 30s and 60s, highlighting important moments in Italy ...

New Twitter ad product billed a 'game-changer'

Twitter was busy last week: it launched a new advertising product, "keyword targeting"; hosted a London seminar for advertisers at the Tate Modern on the South Bank; and, just for good measure, also unveiled a music service, Twitter Music. But for agencies, keyword targeting is undoubtedly the most ...

Trading places: this week's people moves

across Europe. ( Marketing ) The John Lewis Partnership has appointed Lloyds Banking Group executive ...

Most read stories in advertising, marketing, media and PR (28 Oct - 3 Nov 2012)

. (PRWeek, Wednesday 31 October) Lloyds looks to build digital agency roster : Lloyds Banking Group ...

Most read stories in advertising, marketing, media and PR (14 - 20 Oct 2012)

resigned from the crisis-hit bank. ( PR Week , Wednesday 17 October) SCA calls global Bodyform ...

Trading places: this week's people moves

.ON , is to leave the energy company to take up a position with the Commercial Bank of Qatar . Davies, who joined E ...

PG Tips adds logo to C4 quiz show mug

the effectiveness of the placement, and look forward to adding this to our growing bank of PP examples." ...

Trading places: this week's people moves

responsibility for strategic planning on the Lloyds Banking Group business and report to Stuart Bowden, MEC ...

Naked Juice smoothies unveils major sampling drive

The digital and experiential campaign launches today (25 June) and will run for four weeks under the strapline, "Grab some good stuff". It targets 24-to 35-year-old Londoners through sampling activity in high-footfall areas including Bank, Canary Wharf, Green Park and Liverpool Street Tube stations ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

) Highly Commended - HSBC Commercial Banking MARKETING LEADERSHIP Winner Symantec ...

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