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New Twitter ad product billed a 'game-changer'

25 Apr 2013

Twitter was busy last week: it launched a new advertising product, "keyword targeting"; hosted a London seminar for advertisers at the Tate Modern on the South Bank; and, just for good measure, also unveiled a music service, Twitter Music. But for agencies, keyword targeting is undoubtedly the most ...

Strongbow turns its tap off to bankers in new viral

31 Aug 2010 | by Sara Kimberley

added: "The bumper profits reaped by the banking centre has ensured this story just runs and runs." ...

Not rules, but tools

25 Jun 2010 | by Annette King and Emma de la Fosse, OgilvyOne London

-source digital-direct wiki to act as a knowledge bank for the whole industry. - Annette King is the chief ...

And in the real world... BSkyB, Burberry, Lloyds Banking Group and more.

15 Oct 2009 | by Matt Williams

to 343 million. Source: The Independent Lloyds Banking Group is set to receive another 5 billion ...

And in the real world... General Electric, ITV, Marks & Spencer, Asda and more

02 Oct 2009 | by Noel Bussey

Stock Exchange on Thursday said it was in exclusive talks with bank shareholders of Turquoise to buy ...

And in the real world... Credit Suisse, GM, Tate & Lyle, Heineken and more

29 May 2009 | by Anne Cassidy

Credit Suisse has started to sell off its London property estate, which could fetch up to 500 million, as part of its strategy to focus on core banking operations. Source: Financial Times General ... into EMI for the second time in six months, after the company missed banking covenant targets. Source ...

And in the real world... Google, Yell, Britvic, Pringles and more

21 May 2009 | by Matt Williams

Google has said that it is unlikely that it will buy a newspaper or use its charitable arm to support new businesses, despite having seriously considered both avenues in the past. Source: Financial Times The European Union may be about to inform Alistair Darling that Lloyds Banking Group must shrink ...

And in the real world... Mars, BBC, Lloyds, Bank of England and more

09 Apr 2009 | by Matt Williams

government would be prepared to break up the relationship between Lloyds and the Royal Bank of Scotland to avoid a repeat of the financial crisis. Source: The Guardian The Bank of England will today reject ... economy out of recession. Source: Daily Telegraph Lloyds Banking Group is thought to be secretly ...

And in the real world... Innocent, radio reforms, British Airways, Nissan and more

07 Apr 2009 | by Matt Williams

Nissan is set to receive a 200 million bailout from the European Investment Bank to help save its ...

And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more

03 Apr 2009 | by Caroline Lovell

. Source: The Telegraph The Co-operative Group s banking arm has announced a 70 per cent increase ...

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