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New Twitter ad product billed a 'game-changer'

25 Apr 2013

Twitter was busy last week: it launched a new advertising product, "keyword targeting"; hosted a London seminar for advertisers at the Tate Modern on the South Bank; and, just for good measure, also unveiled a music service, Twitter Music. But for agencies, keyword targeting is undoubtedly the most ...

Trading places: this week's people moves

30 Nov 2012 | by Daniel Farey-Jones

across Europe. ( Marketing ) The John Lewis Partnership has appointed Lloyds Banking Group executive ...

Most read stories in advertising, marketing, media and PR (28 Oct - 3 Nov 2012)

03 Nov 2012 | by Daniel Farey-Jones

. (PRWeek, Wednesday 31 October) Lloyds looks to build digital agency roster : Lloyds Banking Group ...

Most read stories in advertising, marketing, media and PR (14 - 20 Oct 2012)

21 Oct 2012 | by Daniel Farey-Jones

resigned from the crisis-hit bank. ( PR Week , Wednesday 17 October) SCA calls global Bodyform ...

Trading places: this week's people moves

24 Aug 2012 | by Daniel Farey-Jones

.ON , is to leave the energy company to take up a position with the Commercial Bank of Qatar . Davies, who joined E ...

PG Tips adds logo to C4 quiz show mug

02 Aug 2012 | by Ed Owen

the effectiveness of the placement, and look forward to adding this to our growing bank of PP examples." ...

Trading places: this week's people moves

27 Jul 2012 | by Matthew Chapman

responsibility for strategic planning on the Lloyds Banking Group business and report to Stuart Bowden, MEC ...

Naked Juice smoothies unveils major sampling drive

25 Jun 2012 | by Loulla-Mae Eleftheriou-Smith

The digital and experiential campaign launches today (25 June) and will run for four weeks under the strapline, "Grab some good stuff". It targets 24-to 35-year-old Londoners through sampling activity in high-footfall areas including Bank, Canary Wharf, Green Park and Liverpool Street Tube stations ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

12 Jun 2012 | by Alex Brownsell

) Highly Commended - HSBC Commercial Banking MARKETING LEADERSHIP Winner Symantec ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... BBDO WKD Big Communications Business to business marketing HSBC Commercial Banking ...

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