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Understanding the customer journey

01 Jun 2012 | by Outdoor Media Centre

in the market (an average of 11 times in two weeks) compared to banks (an average of four times in two weeks ...

When it comes to apps, mum and dad know best

02 Jun 2011 | by Lucy Neiland

contracts and many kids, even into their late teens, might not yet be practised in internet banking ...

When was the last time you bought something without checking online first?

21 Apr 2011 | by Ralph Risk

utilities (59% versus 55%), mobile phone companies (54% versus 46%) and banks/financial services (49% versus ...

Media's most trusted brands

04 Oct 2010 | by Richard Morris

, but are most trusted among older age groups. Thirty-six percent of people working within the banking ...

Bank holiday theme delivers high response for Magners

18 Nov 2008 | by Simon Jenkins

times of the year when people relax, drink and socialise. Bank holidays leapt out as the ideal ... and national coverage. We worked with Virgin to create a "What Bank Holidays Were Made For" package based on ad ... , effectively giving "time" back to listeners for the bank holiday. An online element added longevity ...

Brand Barometer: The bank that wants savers

10 Jun 2008 | by Sundip Chahal

the closing gambit: "Saving with the world's leading direct savings bank feels even better." ING Direct ...

Brand Barometer - Halifax ads are still attracting interest

05 Feb 2008 | by Sundip Chahal

significantly, the core message about Halifax offering higher interest rates has clearly worked, with the bank ...

Brand barometer - NatWest ads lack high-street appeal

11 Sep 2007 | by Media Week

The latest NatWest ads feature executives from the company s mythical rival A Bank , who we first ... as the bank manager who reserves even biros for brand-new customers only. Both brands are offering comedy ads ... to differentiate itself from the big banks, since it is still a building society. NatWest, which actually is one ...

Brand Barometer - Capital One gains credit from new ads

14 Aug 2007 | by Sundip Chahal

identity theft assistance. Judging by its ratings on BrandIndex, the bank has successfully caught ...

Brand Barometer - Abbey relies on some animal magic

29 May 2007 | by Sundip Chahal

Dancing hedgehogs feature in bank's latest "no fees upfront" financial products ad campaign....or legal fees to the bank. It might be regarded as a relatively run-of-the-mill ad - no celebrity ... . Unfortunately, in the mortgage business not everything is under the control of the bank. When the ad initially ... on BrandIndex went from -2 up to +5 in the first fortnight. However, after the Bank of England s announcement ...

 

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