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Andrew Walmsley on Digital: Why old and new don't mix

12 May 2010 | by Andrew Walmsley

bank last week. A media sector specialist, he waxed lyrical about valuations, and about the sector ...

Carpetright seals House sponsorship on Sky

27 May 2009

principal bank after like-for-like sales for the UK and Ireland slumped 15% in the 25 weeks to 25 April. ...

T-Mobile hires Gopalan as chief marketing officer

21 Apr 2009 | by Ed Kemp

communications. He moves to the role from Capital One Bank, where he was managing director for Europe. Prior ...

Aardman Animations creates 10-second scenes

15 Apr 2009

channel. The channel launched its 'See it. Love it. Share It' strapline over the Easter bank

Media brief: First Direct pilots customer magazine

14 Jan 2009

with the bank who recommended it to friends.

RBS to increase magazine spend

02 Dec 2008 | by Nicola Clark

LONDON - The Royal Bank of Scotland is significantly increasing its investment in its customer...The magazine, published by John Brown, will now have a circulation of 1.5m, an increase of 300,000. The banking group is financing the boost by shifting budget from its traditional direct-mail activity. The move comes at a crucial time for the banking brand, which, along with the rest of the banking sector ...

Targeted TV ads present new opportunities

02 Dec 2008 | by Andy Fry

and banks might insert copy changes to target people by postcode or age, but targeted ad breaks mean greater ...

Sainsbury's to end ITV1 drama sponsorship

26 Nov 2008 | by Staff

for banking group HSBC, which sponsored it for eight years before Sainsbury's took over. ...

Media: Bank appoints Total Media

25 Nov 2008

Morgan Stanley has appointed Total Media to the media business for its Investment Fund account.

First Direct uses social networking to make banking personal again

18 Nov 2008 | by Alex Brownsell

LONDON - Telephone and internet banking brand First Direct is launching an online social network...-active customers, and will now be offered to all UK consumers currently banking with the HSBC-owned business. Upon logging, users are told: 'As First Direct customers, you'll know by now that we're not like other banks ... the project is getting back to the intimate atmosphere Midland Bank was aiming for with the brand's creation ...

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