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What marketers can learn from Hollywood

in banking and finance, but also in logistics, pharmaceuticals and beyond. This risk-managed approach ... small group of talented and well-connected friends and colleagues from risk management, law, banking ...

Open-source marketing comes of age

for creative workarounds. MPESA is now the biggest bank in Africa. It was born out of a consumer hack. Turning ...

Taxing issues for marketing as brand trust is called into question

enemies it makes along the way. Companies that weather these crises best have usually built up a bank ... corporation can be isolated from a brand.' Bank of goodwill Marketing has a clear role in the long ...

Sir Martin Sorrell: 'I wish the government would have a bigger plan'

and research Agencies include: O M, Mindshare, Hill Knowlton, Kantar Team: Bank of America Established: 2012 Disciplines: Creative, PR and branding Agencies include: Team Bank of America, Burson ...

The new innovation agenda

offshoot brands. A prime example was Midland Bank's ground-breaking launch of First Direct in 1989, the first bank to operate only remotely, by phone and later online. Other instances include the online-only banking offshoots that followed in the late 90s, and British Airways' launch of Go, to take on budget ...

Brand Manager of the Week: Joanna Williams

. What headline would you most like to read in Marketing? 'Big banks fund UK charities' ad campaigns.' ...

Samsung Electronics UK & Ireland's Andrew Garrihy on the brand's global growth and Olympic legacy

, National Australia Bank (1989-2004) Contract consultant, Performance Integrity (2004-05) Various ...

Sony Mobile chief Pierre Perron on reviving the brand

disasters last year' the reborn Sony Mobile is banking on its unique NFC proposition to help achieve ...

How Visa's Olympics sponsorship must shift perceptions of its brand: the Marketing interview

using (NFC), but there will be significant pilots from banks and operators,' he says. '(The Olympics ...

Brand Health Check: HTC

streaming, have proved unpopular due to their comparatively short battery life. HTC is banking ...

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