On the Campaign Couch...with JB
20 Oct 2011
's relevant, client-facing experience. Just weeks after the Governor of the Bank of England has confirmed ...
Catherine Kehoe, brands and marketing director for Lloyds Banking Group, says the company has...Banking Group, does not conform to any stereotypical image of a financial-services marketer. With her ... of the bank s successful For the journey cam-paign. As the recession hit Lloyds, through part ... Halifax, Bank of Scotland and Cheltenham Gloucester (C G), her old charge, Lloyds TSB, is probably ...
's relevant, client-facing experience. Just weeks after the Governor of the Bank of England has confirmed ...
Taxpayer-owned banking group RBS hopes to build trust in the sector with a customer
The high-street banking brand has opted for an ad with a familiar approach.
Virgin founder Sir Richard Branson has promised to place ethics at the heart of his new banking...Speaking exclusively to Marketing , Branson said he was confident an entrance by Virgin would shake up the sector. The banks nearly destroyed the financial world as we know it and the public is crying out for a really good, honest brand to get into that sector, he added. Branson, who ...
, Royal bank of Scotland and NatWest. Meanwhile the BA.com review is nearing completion...., Royal Bank of Scotland, with the final leg this Friday. And it won't necessarily be a "winner takes all" outcome. RBS's four business units - NatWest and RBS, global banking, corporate banking and group ...
and customer marketing director at Lloyds Banking Group, said: "This is an improvement exercise. "There ...
, which everyone else will inevitably follow - as with golf and the major banks, for example. 'Sky ...
priority is to conclude discussions with the banks to revise our banking covenants and put in place ...
The bank has found a way to inject humour into what is really a dry, generic message..... Merchant is also a very good association for the banking brand to have. It's an unexpected, smart choice ... ', which is no bad thing. It implies to the viewer that they will find banking is easier at Barclays ... . I like the gentle wit and charm of this ad. My own bank delivers very similar messages, but does so ...