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Thomas Cook hits back with publicity campaign

28 Nov 2011 | by Loulla-Mae Eleftheriou-Smith

the news on Friday (26 November) that the travel group had reached an agreement with its banking group ...

Adwatch (Oct 19) - Top 20 recall: Halifax

19 Oct 2011 | by Craig Mawdsley, Joint head of planning, Abbott Mead Vickers BBDO

The high-street banking brand has opted for an ad with a familiar approach.

Adwatch (Oct 5) - Top 20 recall: Barclays

06 Oct 2011 | by Neil Dawson, Chief executive, BETC London

The bank has found a way to inject humour into what is really a dry, generic message..... Merchant is also a very good association for the banking brand to have. It's an unexpected, smart choice ... ', which is no bad thing. It implies to the viewer that they will find banking is easier at Barclays ... . I like the gentle wit and charm of this ad. My own bank delivers very similar messages, but does so ...

Marketing video report: Nationwide's Andy McQueen talks trust

29 Sep 2011

McQueen discusses how the brand is still focused on its members and explains that one of the hardest challenges is communicating to consumers that it's not a bank. To read the full interview pick up this week s issue of Marketing or read the profile feature online . ...

Adwatch (Sept 14) - Top 20 recall: Lucozade

14 Sep 2011 | by Nigel Roberts, Creative director, Leagas Delaney

/Mindshare 27 10= (10=) Tesco Bank The Red Brick Road/Initiative 24 10 ...

Barclays promotes mortgages in latest TV push

05 Sep 2011 | by Alex Brownsell

Barclays has rolled out a new ad in its 'Take One Small Step' campaign, which promotes the bank...be used to reduce monthly mortgage payments. The bank will also roll out a series of online customer ...

LBI: The blended future

29 Jun 2011 | by Graham Hodge, Chris Clarke, LBI

space. With Lloyds TSB, we have become the bank's partner for digital transformation. Our work has ... experiences for the UK's biggest bank. In essence, working with our clients to discover "what's next" in banking. While this has involved a fair amount of future-gazing, our approach has been geared more towards ...

Adwatch (22 June): Top 20 recall - EuroMillions is on the money

23 Jun 2011 | by Neal Colyer, Creative director, Quiet Storm

privatised NHS doctor pointing out that, without a few 'euro millions' in the bank, it will be back ...

Government-backed Money Advice Service rolls out debut ad campaign

08 Jun 2011 | by Alex Brownsell

The service, which launched in April, is funded by a statutory levy on the UK banking industry. The aim is to better educate consumers on managing their short-term and long-term finances, as well as helping them to understand the UK financial system. With an estimated 23 million consumers unaware ...

Profile: Niall O'Keeffe, marketing director at Dixons Retail

11 May 2011 | by Ed Owen

of forecasts. O'Keeffe is banking on its programme of store refits - 250 to date - and a renewed spirit ...

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