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MEDIA360: Marketers should find data 'butt-clenchingly exciting', says panel

07 Jun 2013 | by Ben Bold

Santander's brand boss claims that not only did the banking sector have all the data at hand

EasyJet's Peter Duffy on rebooting the airline

29 May 2013 | by Alex Brownsell

on the same banks of desks, even Carolyn. We try to steer away from complexity and, in doing so, keep a clear ...

Virgin recruits Nigel Gilbert to refocus the brand's 'game-changing' ethos

05 Mar 2013 | by Alex Brownsell

merger with HBOS, Lloyds Banking Group. He led the development of Lloyds TSB s For the journey marketing proposition, which is still in use by the bank. He also signed the deal for Lloyds TSB to become ...

Brand manager of the week: Kelly Hill

06 Feb 2013

in me would look at the brand that I interact with the most, and where most of my bank balance seems ...

Paddy Power reveals '£1m bet' gameshow to promote casino app

13 Nov 2012 | by Alex Brownsell

The bookmaker will invite consumers to take part in a 1m bet . Entrants could win up to 1m on a single spin of a roulette wheel. The four-week campaign, which goes live this week (15 November), will be fronted by George Lamb, the host of Channel 4 game show The Bank Job. The push includes social ...

East Coast trains poaches First Direct's Cowen for top marketing role

29 Oct 2012 | by Loulla-Mae Eleftheriou-Smith

. The internet-based banking brand said Lisa Wood, its head of marketing, would oversee Cowen's duties while a ... . In September last year, First Direct's former head of marketing Mark Mullen returned to the bank to become its ...

InterContinental Hotels Group's Matt Luscombe on his post-Olympics strategy

11 Oct 2012 | by Loulla-Mae Eleftheriou-Smith

. Furthermore, Simon French, travel and leisure analyst at stockbroker and investment banking firm Panmure ...

Five take outs from the CIM marketer salary survey 2012

25 Sep 2012 | by Noelle McElhatton

promising a reduction in headcounts. If brands bank on retaining marketers based on the privilege ...

VisitEngland predicts bank holiday will generate £800m in staycation money

23 Aug 2012 | by Loulla-Mae Eleftheriou-Smith

A total of £800m of tourism spend is expected to be generated this bank holiday weekend, as a high...According to VisitEngland's Bank Holiday Trip Tracker, 3.6 million Brits, which equates to 7% of the population, plan on taking an overnight holiday within the UK this weekend. However, 1.6 million people, around 3% of the adult population, will journey abroad over the same period. The tourism body claims ...

Crisis management: brand marketers caught in the middle

19 Jul 2012 | by Rachel Barnes

the virtues of Barclays as the trusted bank with which to 'take one small step' would have only risked ... -year-old banking brand will be critical to ensure it can rid itself at least in the long term ... always be to re-enter in a confident yet understated way.' Barclays can rely on banking inertia ...

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