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EA named worst company in America in online poll

11 Jun 2013 | by Simon Nias

The poll pits 32 companies against one another in a knockout tournament, with each "match" decided by an online vote. EA trumped AB InBev, Facebook, AT T, and Ticketmaster en route to its final appointment with Bank of America , where it took nearly 78% of the vote. EA was accused of failing to provide ...

Six marketing lessons from the #fbrape campaign

30 May 2013 | by Nicola Kemp

and downsides. "The fact that this campaign was evolving over the bank holiday weekend highlights a problem ...

How the social newsroom is driving real-time marketing

30 May 2013 | by Nicola Kemp

" their bank; they simply want a decent service or product. However, smart agencies are investing in brand ...

Sir Keith Mills' umbrella sports marketing body faces axe

08 May 2013 | by John Reynolds

multimillion-pound sponsorship deal with Deutsche Bank. Deutsche Bank will help develop education programmes ...

Trading Places: this week's people moves

03 May 2013 | by Chris Harding

June. ( Marketing ) PR Good Relations Group has recruited former Lloyds Banking Group ...

Lloyds Olympic marketer warns sponsors are seen as a 'necessary evil'

25 Apr 2013 | by Nicola Kemp

Sally Hancock, consultant and former director of Olympic Marketing at Lloyds Banking Group, has...were from banking. She said: "We supplemented the team with the very best consultants and contractors ... activity. Hancock said: "Not all brands can be a Red Bull. But if you are a bank you can still say' I can ...

Trading Places: this week's people moves

12 Apr 2013 | by Chris Harding

has snared Deutsche Bank' s former global comms head Jennie Younger to work as a senior managing ...

HSBC to sponsor Sky Sports coverage of British and Irish Lions tour

10 Apr 2013 | by Chloe Smith

and Irish Lions that was first signed in 2007 and has featured the bank running several promotions ... : "The British and Irish Lions Tour to Australia is an extremely important sponsorship for the bank ...

Do you know your CEO? The eight essential leadership skills

14 Mar 2013 | by Rachel Barnes

, CEO, Tesco Bank 'With 90-day analysts there is no room to really take business risk ... .' Benny Higgins, CEO, Tesco Bank Executive pay continues to grab the headlines, knocking consumer ...

Why brands should embrace honesty

13 Mar 2013 | by Nicola Kemp

failure of many senior executives in the UK banking industry to admit fault or acknowledge their brands ...

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