07 Jun 2013
| by Ben Bold
Santander's brand boss claims that not only did the banking sector have all the data at hand
06 Jun 2013
| by Anthony Thomson, founder and former chairman of Metro Bank
With the likes of TSB and Tesco poised to enter the retail banking sector, Anthony Thomson (below...When I first had the idea to launch a new bank in the UK , back in 2007, it came from a consumer insight. Every piece of market research I had seen said that traditional high street bank customers were dissatisfied with the service that they received from their bank.
There were (and are) one or two notable ...
28 May 2013
| by Robin Headlee
.
The regional banks category grew 15% in value in the last year, while the Top 10 most valuable are well ahead of global banks in both levels of trust and recommendation. Wells Fargo grew 20% to take the number one position from ICBC, which declined in value 1%. Along with other US regional banks, it turned consumer ...
28 May 2013
and communities served by Clydesdale Bank and Yorkshire Bank....The ad focuses on the jobs and lives of people served by the two banks and features the tagline 'We care about here'.
Company: NAB
Brands: Clydesdale Bank, Yorkshire Bank
Client: Helen Page, chief marketing officer
Agency: Karmarama
Creatives: Joe De Souza, Sam Walker ...
First Direct is rolling out its biggest ever ad campaign and repositioning as "the unexpected bank...The HSBC-owned direct bank, which celebrates its 25th anniversary next year, is set to launch a ...
bird and half mammal", showing that First Direct "is a different kind of bank" while also dialling up ...
a tomato is a fruit, then we re a bank," and, "We re the crab that walks forward."
Media buying ...
in the UK on behalf of a consortium of banks and payment providers.
South said: "The world of marketing ...
brands could be heading for the same problems as the banking sector...., increased share to 16.8%, and that it is taking full ownership of Sainsbury s Bank, it s clear that it is well-positioned to take on the high street banking sector.
At the height of the financial crisis in 2008, banks and supermarkets in the UK occupied opposite ends of the spectrum in consumer minds. One ...
your bank and fill in loads of forms, but is there an easier way to get a loan?"
The creative ...
bankruptcy could be better off using Cash Lady rather than going to their bank.
Cash Lady claimed the ad ...
Sainsbury's had revealed it is in talks with Lloyds Banking Group over moves to take full control...the acquisition of the remaining 50% share in Sainsbury s Bank, with a further announcement expected shortly.
In 1997, Sainsbury s became the first UK supermarket to offer banking services, and currently has around 1 ...
banks.
In 2008, Tesco paid 950m to acquire complete ownership of its financial services joint ...
The HSBC-owned direct bank has announced a five-year deal with venue operator SMG to become title ...
, which opens in July, marks the first major sponsorship in the bank s 24-year history.
It forms part ...
of marketing for First Direct.
"When First Direct launched we were out to challenge the banking sector ...
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