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First Direct targets younger consumers with brand 'refresh'

02 May 2013 | by Alex Brownsell

The HSBC-owned direct bank has announced a five-year deal with venue operator SMG to become title ... , which opens in July, marks the first major sponsorship in the bank s 24-year history. It forms part ... of marketing for First Direct. "When First Direct launched we were out to challenge the banking sector ...

Nissan global marketing chief demands more 'science' and less 'glorified art'

02 May 2013 | by Alex Brownsell

s surge up global bank ranking lists as evidence of a brand making progress. "Take the Interbrand survey ...

Rachel Eyre, Barclays

29 Apr 2013

and how innovations can make banking simpler for our customers. Also the unstoppable growth of social ...

Lloyds Olympic marketer warns sponsors are seen as a 'necessary evil'

25 Apr 2013 | by Nicola Kemp

Sally Hancock, consultant and former director of Olympic Marketing at Lloyds Banking Group, has...were from banking. She said: "We supplemented the team with the very best consultants and contractors ... activity. Hancock said: "Not all brands can be a Red Bull. But if you are a bank you can still say' I can ...

Champions of Design: Agent Provocateur

25 Apr 2013

Christensen and Tyra Banks, and the annual fashion show that began in 1995, have helped shape a brand that has ...

Lloyds reaffirms commitment to TSB brand despite collapse of deal

24 Apr 2013 | by John Reynolds

branches will be on the high-street by the summer. A source close to Lloyds said the bank had been ...

EU postpones crucial vote on European-wide data regulation law

18 Apr 2013 | by Matthew Chapman

to concentrate on the fallout from the Cyprus banking crisis. The EU argues that a single data protection law ...

Barclaycard's Whitton focuses on trust

18 Apr 2013

must operate in a market becoming ever more crowded, where its rivals are not just other banks but also ... case that it offers the safety and security of a traditional bank to UK consumers still cynical about the banking sector in general and Barclays in particular. "A lot of our customers are also Barclays ...

Trading Places: this week's people moves

12 Apr 2013 | by Chris Harding

has snared Deutsche Bank' s former global comms head Jennie Younger to work as a senior managing ...

The World's Leading Independent Agencies 2013: The Secret Little Agency

12 Apr 2013

this definition might be useful to the United Nations, the International Monetary Fund or the World Bank but ...

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