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CANNES 2013: Jane McGonigal on the super powers of gamers

games for the World Bank, the Olympic Games, the American Heart Association, the New York Public Library ...

The key to growing brand value lies as much in consumers' hearts as their wallets

. The regional banks category grew 15% in value in the last year, while the Top 10 most valuable are well ahead of global banks in both levels of trust and recommendation. Wells Fargo grew 20% to take the number one position from ICBC, which declined in value 1%. Along with other US regional banks, it turned consumer ...

OgilvyOne hires PwC marketer Mark South to board

in the UK on behalf of a consortium of banks and payment providers. South said: "The world of marketing ...

New Twitter ad product billed a 'game-changer'

Twitter was busy last week: it launched a new advertising product, "keyword targeting"; hosted a London seminar for advertisers at the Tate Modern on the South Bank; and, just for good measure, also unveiled a music service, Twitter Music. But for agencies, keyword targeting is undoubtedly the most ...

Mobile takes lead role in fuelling digital growth

marketing and digital "wallet services" in the UK. It allows advertisers, banks, retailers and other ...

What marketers can learn from Hollywood

in banking and finance, but also in logistics, pharmaceuticals and beyond. This risk-managed approach ... small group of talented and well-connected friends and colleagues from risk management, law, banking ...

Samsung chief presides over $20bn boost in brand value

.7 7.7 5 Jiang Chaoliang Agricultural Bank of China 15.9 6.0 6 Martin ...

Are innovations such as live TV ads gimmicks with little brand relevance? The Marketing Society Forum

-operative Banking Group That's not a bad thing, though. Creative agencies and brand managers should be quick ...

Nine rules of engagement in the social validation economy

can translate to sectors like banking or utilities. Helen Lawrence, strategist for BBH Labs, says ...

Open-source marketing comes of age

for creative workarounds. MPESA is now the biggest bank in Africa. It was born out of a consumer hack. Turning ...

 

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