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Public Affairs: Soap Box - Iain Anderson, director and chief corporate counsel, Cicero Consulting

28 Sep 2012

the fictional minister launch a new business bank....government-backed business bank at the Liberal Democrat conference in Brighton. You could not script it ... Cleggism, essentially a story about openness and a hunger for power. This takes me back to Cable's bank scheme. There are many questions that need to be answered, but the key thing is that the new bank would ...

Abbott Mead Vickers BBDO nets ad account for FSCS

27 Sep 2012 | by Katherine Levy

the collapse of UK banks such as Northern Rock. The previous incumbent was McCann Manchester, which had held ...

Top 10: Who are the most engaged UK marketers on LinkedIn?

27 Sep 2012

.linkedin.com/in/americocampossilva 2. Name: Nathan McGurl Title: Interim digital and social media consultant, Lloyds Banking ... .linkedin.com/in/nathanmcgurl 3. Name: Jason Perera Title: Marketing lead, Royal Bank of Scotland Connections: 338 ... with insight, trends and news. 'At the moment, for example, I m working on an interactive video for the bank ...

Why consumers can bank on brand equity

27 Sep 2012 | by Tracey Follows

target of 50m in less than two weeks. Tesco Bank launched a 5% bond in May and received 200m ... once we focused on turning banks into trusted brands, should we now begin treating brands as our trusted banks? THE UPSHOT Customer-owner investment models Participation ...

Wells Fargo asset arm drafts in Peregrine

27 Sep 2012 | by Alec Mattinson

The asset management arm of Wells Fargo, one of the 'big four' US banks, has hired international PR..., which is the largest US banking group by market capitalisation with more than US$1.3tn in assets and operations spanning the globe. The bank is one of the 'big four' US banking groups alongside Bank of America, Citigroup and JP Morgan Chase. Wells Fargo was founded in 1852 to provide banking services ...

Anthony Hilton: City agencies mine rapid response niche

27 Sep 2012 | by Anthony Hilton

and the directions he gave to people under him had contributed significantly to the bank's misfortunes....What set this apart, other than the size of the fine, was that the announcement from the regulator was matched virtually to the minute by a powerful rebuttal issued on behalf of Cummings by financial comms consultancy Maitland, his PR adviser. This made clear that Cummings thought everyone at the top of the bank ...

How to go from the classroom to the boardroom

27 Sep 2012

, it almost uniquely allows both your soul and your bank balance to soar. So now you've got the job, what ...

Is media a lure for grads?

27 Sep 2012

who works on clients including Tesco Bank and Domino's Pizza, media is a world away from a career ...

Santander's value-driven approach to banking stars its staff

26 Sep 2012 | by Loulla-Mae Eleftheriou-Smith

Santander, the Spanish-owned high-street bank, has launched a TV ad created by Havas Worldwide...The creative shows people on the streets of Shrewsbury in Shropshire, finding out from Santander staff how much money they can save with the bank. It drives consumers to a dedicated site, ending with the line, "See how it could all add up for you at Santander123.co.uk". The ad demonstrates the amount ...

M&S launches current accounts with 'new fashioned banking' push

26 Sep 2012 | by Matthew Chapman

that introduces the strapline, "new fashioned banking"..... Each M S Bank branch will feature a pager service, so customers can shop or visit the M S caf while ... insurance, or 20 for a premium account with insurance, which will include internet banking and a 24/7 call centre. M S Bank account holders are entitled to more than 500-worth of annual benefits, including ...

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