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-defining". NatWest 's new campaign promises a new tone of voice for a high-street bank. Up until now, I've thought the line of "Helpful banking" has been stronger than the work it delivered. The new spot is all about its ... -directed, and executed in such a charming way, that you can't help but warm to the bank, which is a feat in itself ...
resigned from the crisis-hit bank. ( PR Week , Wednesday 17 October) SCA calls global Bodyform ...
/ Arena Media 26 16= ( ) Tesco Bank WDMP/Initiative 25 16 ...
Skip to table Like, really grates. Of course, it wasn't always this way, but I've seen the ads a lot, especially over a bank holiday weekend, and it's become a grower - in the wrong way. I'm not alone, either. I mentioned to Owen and Al, my fellow creative partners, that I was going to write about ...
a typical bank ad if it tried - and that's a good thing. Banks are hardly consumers' best friends ...
share of reputation management issues in recent years. Banking has slowly realised that PR alone cannot ... been crises solely of banking. There are many other parts to the financial sector. Nationwide ... story. In a recent piece of Cicero research, Changing the Conversation: How can retail banks rebuild ...
NatWest has launched a campaign with a new tone of voice for the high-street bank.
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