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Private View: Mark Roalfe and James Murphy

25 Oct 2012

-defining". NatWest 's new campaign promises a new tone of voice for a high-street bank. Up until now, I've thought the line of "Helpful banking" has been stronger than the work it delivered. The new spot is all about its ... -directed, and executed in such a charming way, that you can't help but warm to the bank, which is a feat in itself ...

Can Cheil move beyond Korea and Samsung?

25 Oct 2012 | by Ian Darby

*** Smartphone users: 26.2 million*** Sources: * World Bank; **ZenithOptimedia; ***eMarketer ...

Grey and BBDO to pitch for HSBC global creative

23 Oct 2012 | by Maisie McCabe

in the UK. The successful agency or agencies are expected to work on a new strapline for the bank, which is yet to settle on a global strategy after deciding to scrap the world s local bank . When questioned ... s business in May 2004 with a "team HSBC" proposition, ending the bank's relationships with Interpublic ...

What does HSBC's agency review mean for its marketing strategy?

23 Oct 2012 | by Alex Brownsell

The bank has arguably the most recognisable marketing in the entire sector. The move away from its long-held positioning as "the world s local bank", motivated by a 2bn cost-cutting drive across ... of this, one would imagine, could be blamed on the bank s marketing. Unlike UK rival RBS, it has not been ...

HSBC calls £400m global creative and media review

22 Oct 2012 | by Maisie McCabe

annually. HSBC is likely to look at its creative requirements first and sources suggest the bank could ... world s local bank" it has used the line "in the future" in much of its marketing activity to promote ... with a "team HSBC" proposition, ending the bank's relationships with Interpublic s Lowe and Publicis ...

Most read stories in advertising, marketing, media and PR (14 - 20 Oct 2012)

21 Oct 2012 | by Daniel Farey-Jones

resigned from the crisis-hit bank. ( PR Week , Wednesday 17 October) SCA calls global Bodyform ...

Gallery: PPA Advertising Awards

12 Oct 2012 | by Mark Banham

's South Bank.

SABMiller hires M&C Saatchi to handle Peroni UK account

11 Oct 2012 | by Sara Kimberley

and Claudia Falcone, the global brand director at Peroni. Peroni works with The Bank on its global ... competitive pitch last month. The Bank was behind Peroni's "primavera/estate" global campaign last year ...

Time to confront the mental illness taboo in our industry

11 Oct 2012

your last campaign reached. A lot of footballers, bank robbers, architects, nurses, financial ...

Sector analysis: Creative media

10 Oct 2012 | by Mike Fletcher

last year, Bauer appointed former ZenithOptimedia creative director, Lucy Banks, as its first executive ... stations at her disposal, Banks role is to enhance the opportunities offered to advertisers interested ... and creative longer-term strategies need to be prepared to work in a new more collaborative dynamic," Banks ...

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