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RBS digital marketing exec to be general manager of driving.co.uk

18 Dec 2012 | by John Reynolds

Bank of Scotland (RBS), to head up driving.co.uk, its second-hand car classified ad site.

Retail footfall climbs after slow start to Christmas trading

18 Dec 2012 | by Matthew Chapman

. The pick-up in Christmas trade comes after HMV revealed last week that it could breach its banking ...

HMV set to breach banking covenants after tough Christmas trading

13 Dec 2012 | by Matthew Chapman

in its banking covenants after worse than expected Christmas trading....that it was "unlikely" to meet its next banking covenant test in January 2013, but said it continued to hold "regular and constructive" discussions with its banks. In its interim financial trading statement, new chief executive ...

Asos smashes UK sales projection

11 Dec 2012 | by Matthew Chapman

is currently running a high-profile C hristmas campaign starring singer Goulding and rapper Azelia Banks ... launched at the end of October, features Goulding and Banks performing in separate executions and includes ...

#aoty12: Sponsorship Agency of the Year - Best of the Rest

11 Dec 2012 | by John Reynolds

on the banking brand was complemented by activity for another Olympic sponsor, Visa. This weaved the payment ...

Infiniti's F1 boss: Why Infiniti Red Bull Racing is the right move for both brands

06 Dec 2012 | by Alex Brownsell

't think we are a bank or insurance company, and that people know we make performance cars. So we want ...

Taxing issues for marketing as brand trust is called into question

06 Dec 2012 | by Jane Bainbridge

enemies it makes along the way. Companies that weather these crises best have usually built up a bank ... corporation can be isolated from a brand.' Bank of goodwill Marketing has a clear role in the long ...

Champions of Design: Gitanes

04 Dec 2012 | by Staff

. The design is a statement that says one likes life unfiltered, jazz-scored and a little bit Left Bank ...

Interconnected, not integrated

03 Dec 2012 | by Richard Millar, Hill & Knowlton Strategies

My wife has a wonderful phrase to describe the village where we live: 'It's the sort of place in which everyone hears your every fart.' For every comparable corporate - or brand - misstep, the rules of the village apply. Several banks, a certain security company, grocers selling bottled tap water and more than ...

Marketing 'to blame' for lack of trust in banks

29 Nov 2012 | by Alex Brownsell

Senior banking executives have argued that marketing is to blame for the breakdown of consumer...provider Monitise, discussed the deteriorating relationship between banks and their customers. David ... with banks", and instead claimed, "like is the problem word". He said the slow adoption of technology ... banks and consumers "better off", in particular regarding charges for current accounts. She said: "We ...

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