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UK banks change tactics after collective PR drive fails to boost lending

Britain's biggest banks are set for a change of tactics to target small businesses after efforts...ago on behalf of the UK s six largest banks to improve relationships with the UK s SME sector ... loan or overdraft during the previous 12 months. It is understood now that the UK banks are likely ... . It is understood that Barclays also has a business banking brief out to pitch , as the six UK banks all look ...

RBS Group plans social media forum initiative for banking brands

The Royal Bank of Scotland group is turning to social media to expand its 'helpful banking...The banking group is trialling a 'Helpful Live' online forum, which will invite customers ... spokesman said the brief was intended to help the bank establish a list of social-media agencies should ... Direct, the HSBC-owned online and telephone bank, has been pursuing its strategy to be the UK's most ...

WDMP lands Tesco Bank CRM account

Tesco Bank has appointed WDMP to handle its CRM account as it looks to boost its financial product...and retaining Tesco Bank customers, as well as developing selected digital activity. WDMP is Tesco Bank ... and BD Network. Tesco Bank is also looking to start offering mortgages to customers and will open branches in-store towards the end of the year or at the start of 2012. WDMP will work across Tesco Bank ...

Agencies line up for retail bank launch

bank, is holding talks with advertising networks regarding its marketing strategy....The company, which bid last month to take control of 632 branches owned by Lloyds Banking Group ... activity should it succeed in launching a new "challenger bank" to take on the established players ... linked with a bid for the state-owned bank Northern Rock. NBNK was established in August 2010 by Lord ...

UK private bank Kleinwort Benson brings in Maitland to handle corporate comms

Private banking stalwart Kleinwort Benson has appointed Maitland as its retained PR agency....The bank, which has a history dating back to 1786, has charged Maitland with building its ... Phoenix Financial PR. Maitland will report directly to Sally Tennant, formerly of Swiss private bank ... . It is thought that the bank is keen to grow its association with entrepreneurs and promote itself as a partner ...

 

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