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What niche social networks can do for your brand

personal details on a bank's community site. Clearly, the banks have other ideas. This month, both Royal Bank of Scotland group and HSBC took the first steps toward creating their 'own Facebook'. HSBC has ... in the social space. Banking pioneer The big question, however, is whether consumers really feel the need ...

RBS Group plans social media forum initiative for banking brands

The Royal Bank of Scotland group is turning to social media to expand its 'helpful banking...The banking group is trialling a 'Helpful Live' online forum, which will invite customers ... spokesman said the brief was intended to help the bank establish a list of social-media agencies should ... Direct, the HSBC-owned online and telephone bank, has been pursuing its strategy to be the UK's most ...

Twitter ready to step up courtship of advertisers

is top secret), sorting bank accounts, hiring a team and meeting with media agencies. In the first four ...

Think BR: What marketers can learn from baseball

on trading floors of investment banks do - in order to provide predictive information. Banks, hedge funds ...

Think BR: Brands, bands and fans - new & innovative partnerships

, head of planning at The Bank....creative proximity. Robin Lauffer, head of planning, The Bank ...

From fad to failure: why size does not ensure success

" brands, everyone from retailers to banks, insurers and broadcasters rushed to build portals that would ...

Bulmers signs up Plan B to launch cider variant

will culminate with an experiential area on London s South Bank in August the Bulmers Cider Garden v.1. Consumers will be invited in to the area to be entertained by "top music artists", curated by DJ Rob Da Bank ...

Greenlight appoints director of social media

and the first to have a shorter, custom URL. O Brien also initiated and led the bank s listening programme ...

Puma signs UK rap star for social role

to Citigroup after he failed to maintain the massive debts, which included a $2.7bn loan from the bank, he took ...

JPMorgan in talks over $450m Twitter stake

The Financial Times and The Wall Street Journal claim the $1.2bn Digital Growth Fund recently launched by the investment bank is also interested in taking a stake in social games firm Zynga. Twitter has recently been the subject of speculation about a possible sale to either Facebook or Google ...

 

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