Search results for "Banks

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Targeting students - the potential for brands

04 Oct 2011 | by Alice Dunn

of the first year is a time when banks in particular intensively target students, knowing that many will need to open new accounts and apply for bank cards. The financial brands students choose at this point ...

Miller calls pitch for Nastro Azzurro

25 Aug 2011 | by Anne Cassidy

, Peroni launched a global ad campaign created by The Bank. The ad was shot in a 60s style and featured ...

Virgin Media hires Lloyds Banking Group marketer Michael Payne

20 Jun 2011 | by Maisie McCabe

of Lloyds Banking Group, to the new role of director of strategic customer insights and 1-2-1 marketing....to pursue other challenges . Gilbert also previously worked at Lloyds Banking Group. He was marketing ...

CREATIVE STRATEGY: What big brands can learn from obscure boots

26 May 2011 | by Simon Kershaw

always have talkability. Imagine if any of the big banks ever gave us something nice that we hadn ...

What digital marketers can learn from DM

20 May 2011 | by Kim Benjamin

. Mindshare recently worked with internet banking provider First Direct to create 'First Direct live', a ... about the bank. This data was then transformed into a visual representation of customer perception. A ...

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

-out bank, Page is faced with one of the toughest jobs in marketing in rebuilding its reputation. In April ... released by the bank showed that it admitted making a mistake to eight out of 10 customers who complained about a banking problem. At the time, Page pledged to address consumer concerns, but in March ...

Consumer data: This time it's personal

15 Apr 2011 | by David Murphy

bank loan to buy it. Companies can then opt to buy the RFP and pitch for the consumer's purchase ...

Former Proximity ECD Gray launches new agency

13 Apr 2011 | by Sara Kimberley

as senior planner, will be the planning partner. The team will initially use a talent bank of freelancers ...

Vouchers and gift cards: All in the experience

11 Mar 2011 | by Nicola Clark

. FOCUS ON THE CORPORATE OLYMPICS Headlines berating Royal Bank of Scotland for investing in corporate ... . The bank sparked a flurry of negative headlines in 2009 after reports that it had spent 300 ...

Vouchers and gift cards: Corporate incentives

11 Mar 2011 | by James Quilter

to bank points or choose a reward. Furthermore, other elements have been introduced to keep staff ...

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