20 Feb 2009
Following his disgrace - not unlike our current banking 'friends' - he
spent decades in a form of sackcloth and ashes helping underprivileged
children in London's East End; and became much admired, not least by his
film actress wife, who remained loyal. 'Sorry' is a necessary word, but don't actions ...
20 Feb 2009
| by Larissa Vince
tough
economic environment can be hard to manage (particularly for brands such
as banks), they also felt ...
those in sectors such as banking and utilities, is in danger of being
lost, making it clear what your ...
20 Feb 2009
-shaped pyramids. The
differences are a) they were customers, not staff and b) this ad is for
banking ...
20 Feb 2009
's leading communication brand by becoming a
"one-stop shop" for all communication services.
ROYAL BANK ...
Olympic marketing, Royal Bank of Canada
Brief: Encourage Canadians to help make their country a better ...
THE LOWDOWN The Royal Bank of Canada is using the build-up to next year's Winter
Olympics in Vancouver ...
20 Feb 2009
| by David Singleton and Matt Cartmell
: an
Obama-style virtual phone bank 24 January: GoFourth website launched by John Prescott to campaign ...
HSBC refused to comment on his departure, although it is believed a recruitment process will begin shortly. HSBC's head of UK marketing, former Wanadoo marketer Philip Mehl, First Direct marketing director Mark Mullen and M S Money head of marketing Amanda Newman will run the bank's marketing functions ...
LONDON - RBS Group, the banking giant which last November was the subject of a £20 billion gov...The pitch is expected to take place in the next couple of weeks and will involve around 20 RBS Group roster agencies, which include M C Saatchi's direct marketing arm, Lida, and CHI Partners. It is understood that RBS Group, which operates brands including NatWest, Royal Bank of Scotland and Direct Line ...
The bank has called in City heavyweight Brunswick to lead a wide-ranging review of its comms approach as part of a wider plan to exit state ownership. Brunswick, led by Alan Parker, is charged ...
wide-ranging comms plan to remould the bank s reputation as it seeks to re-enter the private sector ...
18 Feb 2009
| by David Singleton and Matt Cartmell
Labour launches second part of the new media strategy: an Obama-style virtual phone bank 24 January ...
banks, the survey claims. This theme does tie in with research compiled by The Federation of Small ...