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F1 suffers as RBS cuts £100m worth of sports sponsorship

26 Feb 2009 | by Nadia Ghani

LONDON - The Royal Bank of Scotland, which today reported a record annual loss of £24.1bn, has cut...Normal 0 The Williams Formula One team is the biggest casualty, losing 10m promised by the bank after it decided to cease all F1 sponsorship, including trackside advertising by 2010. Other ... , after the struggling bank came under fire for its spending on sponsorship deals, despite having been ...

Suzy Awford, partner and MD, DLA Piper GGR

25 Feb 2009 | by Arun Sudhaman

and the ability to reduce quite difficult things into quite simple communication, says Bank of America public ...

Issues and crisis management: Communicating redundancies

25 Feb 2009 | by Claire Weekes

tiers Split your stakeholders into categories banks, suppliers, employees, shareholders and so ...

Mark Kleinman on marketing and the City: Banking

25 Feb 2009

the Royal Bank of Scotland to rebrand its main UK subsidiary as the Nationalised Westminster Bank....'s retail banks are in a state of almost total chaos. Bankers are now right up there with journalists ... definition of 'bank' (which is centred, not unnaturally, on the premise of an organisation that safely keeps ... , and Sir Fred Goodwin, lately of RBS, revealed just how far banks have lurched from their traditional roles ...

Andrew Walmsley on digital: the reverse loyalty bonus

25 Feb 2009

of the big banks. As part of it we held a workshop, where senior marketing folk debated loyalty...misreading of consumers. Put crudely, the banks' customers thought they were terrible. But they thought ... in moving, and they did it only if their bank did something so incompetent or unfair that they felt ...

Unanimis buys Global Direct

24 Feb 2009 | by Sara Kimberley

Global Direct Media's founder Jim Banks will continue to head the affiliate network and will work closely with Unanimis' lead generation business. Global Direct Media will retain its name for the next six to eight months, before being folded into the Unanimis business. The acquisition is aimed at strengthening ...

Syzygy creates new HSBC campaign

24 Feb 2009 | by Anne Cassidy

LONDON - HSBC Private Bank is relaunching its digital brand identity through WPP-owned full...The bank has moved away from its current positioning of "Assume nothing" and moved closer to the parent HSBC brand, adopting the tagline The world's private bank'. The online ad campaign is based on real stories about providing connections for HSBC Private Bank s clients. As the HSBC PB brand campaign ...

Supermarkets shelve plans to sell mortgages

24 Feb 2009 | by Alex Brownsell

this through, saying any such launch was a 'long way off'. Following its buyout of Royal Bank of Scotland's 50 ... Services Authority granting it a full banking licence late last year, a Tesco spokeswoman confirmed it has ...

Emergency marketing - what to say when things go wrong

24 Feb 2009 | by Alex Brownsell

, and an attendant erosion of trust in the UK's brittle banking sector, the art of emergency marketing is becoming a ... of recently nationalised Icelandic bank Landsbanki, argues that a good marketer should try to be ready ... -products in some of its chocolate bars. Last year, Abbey's parent company, Santander, acquired failed banking ...

Luxury brands ditch mass-market strategy as credit crunch deepens

24 Feb 2009 | by Nicola Clark

. For example, an investment bank might book its Christmas party under the guise of being a local cricket team ...

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