Global Direct Media's founder Jim Banks will continue to head the affiliate network and will work closely with Unanimis' lead generation business. Global Direct Media will retain its name for the next six to eight months, before being folded into the Unanimis business. The acquisition is aimed at strengthening ...
LONDON - HSBC Private Bank is relaunching its digital brand identity through WPP-owned full...The bank has moved away from its current positioning of "Assume nothing" and moved closer to the parent HSBC brand, adopting the tagline The world's private bank'. The online ad campaign is based on real stories about providing connections for HSBC Private Bank s clients. As the HSBC PB brand campaign ...
this through, saying any such launch was a 'long way off'. Following its buyout of Royal Bank of Scotland's 50 ... Services Authority granting it a full banking licence late last year, a Tesco spokeswoman confirmed it has ...
, and an attendant erosion of trust in the UK's brittle banking sector, the art of emergency marketing is becoming a ... of recently nationalised Icelandic bank Landsbanki, argues that a good marketer should try to be ready ... -products in some of its chocolate bars. Last year, Abbey's parent company, Santander, acquired failed banking ...
. For example, an investment bank might book its Christmas party under the guise of being a local cricket team ...
the appointment, the bank's marketing functions will be overseen by HSBC head of UK marketing Philip Mehl, First ... to position it as a brand for aspirational cosmopolitan consumers, in contrast with fellow high-street banks such as Barclays, Lloyds TSB and Halifax. Boulton led the relaunch of the bank's upmarket banking service, HSBC ...
, last year's banking crisis has hastened the decline. As financial services, once the engine propelling ...
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