Southbank Centre reviews its £3m integrated account
27 Oct 2009 | by Sara Kimberley
21-acre site on the South Bank of the Thames, spent 900,000 on media between 1 October 2008 and 30 ...
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Young people - Separating media fact from fiction
03 Dec 2009 | by Kunal Dutta
It cost little to write, had no quantitative evidence to support it, but was hailed as one of the most illuminating research papers of this year. When 15-year-old Matthew Robson wrote a report on children's media habits as part of his internship at investment bank Morgan Stanley, the findings were ...
Who drinks where - in pictures
19 Oct 2009 | by Adam Woods
point if you happen to run into any ITV people. South Bank What's the media scene? Southwark ...
Barry Sayer leaving Clear Channel
06 Oct 2009 | by Maisie McCabe
News Media's banks and bondholders gave their consent to the sale of INM Outdoor, IN M's South ...
China's media set to benefit from lift in ad spend
09 Sep 2009 | by Arif Durrani
, including those from the World Bank and Goldman Sachs, raising their forecasts for Chinese GDP by about 1 ...
2014: a media odyssey
25 Aug 2009 | by Suzy Bashford
of customer data, storing learnings from thousands of previous campaigns. These knowledge banks will allow ...
JCDecaux launches new digital offering for Heathrow Terminal 5
27 Jul 2009 | by Maisie McCabe
in a location that is "more upmarket than Vogue or Elle", with the added benefits that come from banks ...
BA renews cashpoint advertising deal with atmAd
29 May 2009 | by Tristan O'Carroll
solution that enables ATM network owners, such as retail banks, to run internal and third- party campaigns ...
New media channels add accountability to 90s-style targeting
12 May 2009 | by Sue Unerman
She launched First Direct, working with The Media Business (later acquired by MediaCom), through the first simultaneous broadcast on ITV and Channel 4 that invited viewers to turn over for a different view of banking. Smith then created car advertising without any cars in it for Mazda. Working with HHCL, she ...
Timberland pokes fun at banks in digital outdoor work
22 Apr 2009 | by Ben Bold
that draws comparisons between the durability of its products and the flimsiness of the banking sector....Created by Leagas Delaney, the ads promote the rugged characteristics of Timberland's products and uses lines including: "We build things to last. Maybe we should start a bank" and "One American institution that won't fall apart". The campaign was devised to emphasise to consumers that, with less money ...
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