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The week in marketing

24 Nov 2009

Chambers has left her position as Barclays global, retail and commercial banking and Barclaycard chief ... departure follows the creation of a global retail banking division at Barclays, to be led by former ...

Ofcom appoints Channel 4 chairman

10 Nov 2009

in August. Burns will leave his post as chairman of Santander-owned bank Abbey. His first task

Promotion: Design Case Studies - Landor Associates - Today, even the biggest brands can be personal

10 Nov 2009

. The online channel for retail banking is a case in point. The interface is focused on conformity, familiarity ... to simply claiming to be better? Generally, with the possible exception of First Direct, the banks fall ... contact numbers. The listening bank may be listening, but is it encouraging conversation? While many ...

The week in marketing

10 Nov 2009

of marketing. He joins from HSBC Bank International and replaces Mark Mullen, who took a marketing role at HSBC ... 's responsibilities in the interim, will take up Says' former role as head of marketing and communication at HSBC Bank ...

Promotion: Design Case Studies - Blue Marlin - How to give consumers exactly what they want

10 Nov 2009

Getting a mortgage is a big deal. The bank shouldn't reward you with a plastic folder - you are buying a home and it should make you feel great about making the biggest purchase of your life. BMW understands this point really well. Most buyers have probably been coveting their desired car for years, which ...

Evening Standard seals office distribution ties

27 Oct 2009 | by Sarah Johnson

The London Evening Standard is signing up major employers around London, including banks and law

The Week in Marketing

29 Sep 2009

marketing at marketingmagazine.co.uk - Bank plays on opinion First Direct is launching a campaign ... , outdoor and digital executions, will use comments made about the HSBC-owned bank on blogs and forums. A ... into taking up their products and services. Banks including Santander have launched on-campus recruitment ...

The week in marketing

22 Sep 2009

opinions of the HSBC-owned banking brand. The press, outdoor and digital campaign will use a selection ... -turn 8. Wired world: digital marketing innovations from around the world - Banks struggle to recover ... more than a year on, banks and financial-services brands are struggling to regain customers' confidence ...

Lloyds group puts account into MEC

08 Sep 2009 | by Sarah Johnson

Lloyds Banking Group has appointed mediaedge:cia (MEC) to handle its £80m consolidated media...The business comprises financial brands Lloyds TSB, Halifax and Bank of Scotland (HBOS), as well as specialist brands such as Cheltenham & Gloucester (C&G) and Birmingham Midshires. MEC will plan and buy ... and ZenithOptimedia. Lloyds Banking Group is currently reviewing plans to close its C&G subsidiary. It announced ...

The week in marketing

08 Sep 2009

on packaging 4. Lloyds Banking Group appoints MEC to £80m media account 5. Pollack becomes one of the UK ...

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