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IPG Draft and Lowe Live direct shops to merge

14 Jun 2002 | by IAN DARBY

Com, Orange, CGNU and Royal Bank of Scotland. Draft is a specialist in the FMCG area, with clients ...

FCB and Initiative lose out as HP consolidates $550m account

13 Jun 2002 | by Claire Billings,

. The UK work was handled by Banks Hoggins O'Shea/FCB. Gary Elliot, vice president of HP marketing ...

DLKW grabs £16m GM Corsa ad brief

13 Jun 2002 | by Jeremy White,

The agency beat Lowe and DFGW in a three-way pitch for the £16 million Corsa task, which is Vauxhall’s biggest brand. DLKW had originally battled against a longlist which also included Roose & Partners and Banks Hoggins O’Shea/FCB. The pitch was run by Dean Barrett, the marketing director ...

Sainsbury's Bank to hire first chief

13 Jun 2002 | by SUZY BASHFORD

Sainsbury's Bank is searching for its first marketing director in four years as it gears up...to look at Sainsbury's Bank's communication strategy. At present all the bank's advertising is in ... financial offering into its ads for the supermarket. Pile has ambitions to reposition Sainsbury's Bank to be seen as a credible alternative to high-street bank brands, competing with the likes of Barclays ...

STOP PRESS: South West Tourist Board shortlists agencies

13 Jun 2002

South West Tourist Board has shortlisted Bates UK, Alphabet, Interfocus and Banks Hoggins O

NEWS BRIEFS: Royal Bank of Scotland pilots marketing tool

13 Jun 2002

Royal Bank of Scotland is piloting a marketing tool that allows customers who are wary of using

CAREERS: Company CV - Egg

13 Jun 2002

Egg is the UK online banking and financial services subsidiary of Britain's biggest insurer...Egg grew out of Prudential Banking, which was formed in 1996 to provide 'branchless' retail banking services via post and phone. Egg was launched by Prudential in June ... . The flotation valued Egg at £1.3bn and saw the company become the UK's first listed online bank. In August ...

OPINION: Marketing Society - Service delivery wins even in the financial sector

13 Jun 2002 | by DENNIS KERSLAKE, managing director of 141 and a member of the Marketing Society

time a colleague spouts a business cliche? In this version, Banking Bingo, you score points for:...who have a bank account are likely to move banks, regardless of how satisfied ... ratcheting up phenomenal scores in Banking Bingo? Shouldn't we be trying to do things differently ... asked - politely but firmly - those nice, friendly, NLP-trained people at my telephone bank to stop ...

ANALYSIS: The ultimate loyalty scheme? - Or another useless bit of plastic? Daniel Rogers reports on new entrant Nectar, and its effect on the UK loyalty landscape

13 Jun 2002 | by DANIEL ROGERS

Cannily unveiled in the quiet June bank holiday week (Marketing, June 6), the UK's next big retail

NEWS BRIEFS: First Direct uses Wimbledon for promotion

13 Jun 2002

First Direct bank is running a promotion at Wimbledon that uses its advertising strapline 'It's so

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