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DIRECTWATCH: Work24 in user acquisition DM

Work24.co.uk, the small business internet portal owned by ScottishPower and The Royal Bank...Work24.co.uk, the small business internet portal owned by ScottishPower and The Royal Bank of Scotland, has launched its biggest below-the-line campaign to date as it steps up its customer acquisition activity. The 150,000-strong mailing by Tullo Marshall Warren is aimed at raising brand ...

CAREERS: Company CV - HSBC

Company facts In 1836, the Birmingham and Midland Bank was established, and became Midland Bank in 1923. In July 1992 international banking group HSBC Holdings PLC bought Midland Bank ... leading banks with total assets of pounds 145bn. Renamed HSBC Bank in 1999, it is the wholly owned UK ...

First Direct set to integrate online and offline tasks

-operative Bank, where he was head of personal marketing and project director for the internet bank Smile ... . A new TV and press campaign breaks on September 4 promoting First Direct s integrated banking service as the bank that let s you have it all . Last month, First Direct announced it would ...

CAREERS: Comment

to your door or work place. Banks and financial providers fight to deliver new and ever faster services ...

BRAND HEALTH CHECK: SAINSBURY’S - Does Sainsbury’s new store herald a revival? Sainsbury’s believes the launch of a luxury store format will see it regain its number one position from Tesco. Claire Murphy reports

will capitalise on the publicity over UK car prices. And a deal with fashion designer Jeff Banks will see it try ...

NEW MEDIA: Briefs

and the Metro. Barclays B2B.com, the banking group s business portal, has appointed Alison ... -agency Lateral. Eric Zie becomes operations director at Static. He was formerly at the Royal Bank of Scotland ...

CAREERS: Movers

accounts, including Columbia Tristar, Persimmon Homes and HFC Bank. Ruth Doyle is the new ...

DIRECT: Briefs

. The bank is recruiting for a number of CRM-focused posts within its customer marketing department ... customers. The bank said the technology would allow its customers to interact more effectively across ...

OPINION: The lottery is about money, not charity - and Branson knows it

put their hands in their pockets to provide the bank guarantees needed to ward off any chance ...

FIELD MARKETING LEAGUE TABLES 2000: Food products top use charts - Packaged goods continues to make the most use of field marketing, although other sectors are at last coming around to its advantages

for Morgan Stanley Dean Witter and Bank of Ireland. Lloyds TSB has re-appointed CPM for what Hughes ...

 

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