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Media Analysis: Brand Spend Analysis - Barclaycard is spending pounds 40m a year to defend its declining market share

31 Jan 2000 | by COLIN GRIMSHAW

With new credit-card issuers springing up every week, Barclaycard could be forgiven for feeling the pressure. In recent years, its market share has been eroded by new entrants such as MBNA, Bank One ... marketing agencies Barraclough Hall Woolston Gray and Triangle Communications. The bank uses a ...

First generation sites enjoy higher brand awareness

31 Jan 2000

established brands. However, Egg, the Prudential s online bank, scored a higher 27 per cent awareness ...

First generation sites enjoy higher brand awareness

31 Jan 2000

established brands. However, Egg, the Prudential s online bank, scored a higher 27 per cent awareness ...

Stop Press: Coca-Cola brings in new UK comms head

28 Jan 2000 | by ADAM HILL

, reporting to MD Chris Banks. Formerly corporate communications manager at Tesco, Coker will head a team...Coca-Cola Great Britain has appointed Andrew Coker as its new director of communications, reporting to MD Chris Banks. Formerly corporate communications manager at Tesco, Coker will head a team of nine, covering all aspects of the communications brief including media and government relations ...

Schroders deal threatens FD and GCI work

28 Jan 2000 | by GIDON FREEMAN

and GCI Focus is under threat, following the announcement of a deal to sell its investment banking arm...The relationship between global finance house Schroders and its agencies Financial Dynamics and GCI Focus is under threat, following the announcement of a deal to sell its investment banking arm ... -term decision had been taken. An FD source pointed out that, in presenting the bank s results over many ...

Review

28 Jan 2000 | by GORDON MACMILLAN

and Frijj brands. It beat Duckworth Finn Grubb Waters, Bates UK and Banks Hoggins O Shea ...

INTERNATIONAL: Murder town’s PR is facing acid test

28 Jan 2000 | by JENNIFER WHITEHEAD

ADELAIDE: Crisis management firm Rann Communications has offered to help restore the image of Snowtown, following one of Australia s grisliest murder cases. Snowtown hit the headlines last May when eight bodies were found partially dissolved in barrels of acid in a disused bank vault ...

Clariant appoints Holborn to tackle financial comms

28 Jan 2000 | by GIDON FREEMAN

director Mike Crofts. Holborn already works for merchant bank Wasserstein Perella, which is advising ...

H&K brings in Levi’s manager to boost youth arm

28 Jan 2000 | by JENNIFER WHITEHEAD

such as banking and healthcare, as well as specific work for new and existing clients. ...

Private View

28 Jan 2000 | by STEVE HENRY

it feels like to bank with First Direct Agency: WCRS Writer: Stefan Jones Art director: Tom Burnay ...

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