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Stop Press

16 Dec 1999 | by ANNE-MARIE CRAWFORD

Affaires Industrielles private equity unit, UK buyout firm Cinven, and Deutsche Bank AG s DB Capital ...

MEDIA: FOR THE RECORD

10 Dec 1999 | by ALASDAIR REID

and an overview of online banks. Time magazine is to use a teaser campaign on TV, radio ...

100 Marketing Moments: The 20th century saw the birth of modern marketing, Jane Bainbridge charts some historic landmarks through the decades

02 Dec 1999 | by JANE BAINBRIDGE

in the UK with backing from the Royal Bank of Scotland. The red telephone doesn t appear in TV ads until ... . 1989 - The launch of First Direct, the first 24-hour, branchless bank. By the end of 1997, it has 800,000 customers and all the high street banks have introduced telephone banking services ...

NEWS BRIEFS

15 Nov 1999 | by COLIN GRIMSHAW

. The European Central Bank has hired Optimedia to help it promote the euro. The account is likely to be worth ...

RADIO: Radio is catching TV in ad creativity - Radio advertising is set to grow even further as ads are tailored to their medium, says Andy Fry

11 Nov 1999 | by ANDY FRY

underpinned HSBC Bank s high levels of prompted recall earlier this year. The company s agency, Lowe ...

MEDIA ANALYSIS: BRAND SPEND ANALYSIS - It’s not surprising to find Volkswagen’s streets ahead in adspend and creative

25 Oct 1999 | by MARK TUNGATE

,000. Channel 4 landed around pounds 6.5 million, while Channel 5 banked pounds 965,000. The national ...

MEDIA: Briefs

21 Oct 1999 | by ANNE-MARIE CRAWFORD

months. Analysts value Open at about pounds 2bn. It is owned by BSkyB, BT, HSBC bank and Matsushita ...

Briefs

07 Oct 1999 | by JANE BAINBRIDGE

Lloyds TSB is introducing interactive voice recognition as part of its phone-banking service...Lloyds TSB is introducing interactive voice recognition as part of its phone-banking service ... , and transfer money. A spokesman for the bank said it envisaged rolling the technology out to all customers ... of embattled bank NatWest, is to launch a pounds 3m press and poster campaign aimed at increasing brand ...

Stop Press

07 Oct 1999 | by ALEXANDRA JARDINE

s with Roose s Lager with The Leith Agency and Grolsch with Euro RSCG Wnek Gosper. Banks Hoggins O ... manager, group media relations at NatWest, said the bank was reviewing its marketing and advertising ... that uncommitted spending on marketing will be reviewed critically. The bank declined to say how much it hoped ...

the bank into profit

04 Oct 1999 | by RACHEL MINTER

Prudential is preparing a major online ad campaign for its one-year-old direct banking service...Prudential is preparing a major online ad campaign for its one-year-old direct banking service, Egg. But the insurance giant cracked the market using more traditional media. The Egg service, which promises individually tailored financial services, launched on 11 October last year using ...

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