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VIDEO KILLED THE COMMERCIALS STAR - Once one of the most vibrant forms of film-making, promos have lost out to commercials, Jim Davies writes. Below, creatives pick their favourite promos

of rhythmic wallpaper - how many agency reception areas have you sat in watching banks of all-singing, all ...

MEDIA: FOR THE RECORD

was the client services director. Barclays Bank has appointed the radio production specialist, Eardrum, to create a campaign for its student banking service. The commercials will star the Radio 1 DJ, Steve ... over the August bank holiday. Guinness Foreign Extra, Diesel and Evian have pooled their resources ...

CampaignLive Update

camera and a subscription to CampaignLive can be won each week in a Kodak- and Image Bank- sponsored ...

CAMPAIGN DIRECT: PROFILE - KAREN PENNEY. Sainsbury’s marketer hoping to add a little ’magic’ to its loyalty scheme. Karen Penney is building on Reward Card’s growing success with a change of agency, Robert Dwek says

the mighty WWAV (which still handles direct marketing for Sainsbury s Bank) into a relative unknown, RMG ...

MARKETING MIX: Banks Hoggins makes spag bols-up

If you want integrated service, Banks Hoggins O Shea is the place for you. For no extra cost...If you want integrated service, Banks Hoggins O Shea is the place for you. For no extra cost ... Home Entertainment can confirm. Banks Hoggins first run-in with the boys in blue came ... was dragged off and the bowl demolished. Banks Hoggins has now replaced it with a smaller ...

MEDIA: Lads’ mags in branding risk - Loaded and FHM’s decisions to stretch their brands into an underwear range and a credit card respectively are risky in such an immature market, writes Anne-Marie Crawford

services are a poor fit. Britton says: Banks tend not to want to give much money to younger ...

TELEMARKETING: A line on quality - The UK may have more call centres than the rest of Europe, but are standards as high as they ought to be? Ken Gofton reports

-to-pensions operation, Virgin Direct, was the UK winner, followed by telephone bank First Direct and car brand Audi ... on their businesses of pioneering phone-based banking and insurance services such as First Direct. Diverting resources Look at the high-street banks, for example. TSC Europe claims that banks now receive more ...

AGENDA: Diana factor still pulls marketers - The wealth of Princess Diana memorabilia which hit the streets after her death caused outrage for its blatant commercialism. Lisa Campbell asks if the ’marketing’ of Diana is ever likely to end

Murray Banks, doubts whether Diana can become an established brand. If Diana belongs to everyone ...

DMA campaign to boost image of direct sector

throughout the UK and inserts in bank statements, bills and catalogues. Leader, page 5. ...

Leeds Utd in Allied Dunbar tie-in

of its supporters. An arrangement with Bank of Scotland already provides fans with credit ...

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