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CAMPAIGN DIRECT: PROFILE - GRAHAM LEIGH. b2 marketer whispers loudly in his quest for new financial customers. The brand may be visible but the response to its DM strategy is Graham Leigh’s next trial. By Robert Dwek

is ancient history. The winner, Payne Stracey, is working closely alongside the ad agency, Banks Hoggins ... initiative since the bank pioneered cashpoint machines in 1967 - the initial marketing focus has been above the line. Banks Hoggins created 20 or so different TV ads, some of which anticipate further product ...

CAMPAIGN DIRECT: BUYING AND SELLING - FIRST DIRECT

the bank was, and admiring Bob Mortimer s powers of persuasion in the lovely black-and-white ads, finally ... harder to get noticed. We also lack the budgets of the bigger banks, so we have to be ultra ... bank is difficult, so we set out to make it as stress free an experience as possible. Therefore, I m ...

CLOSE-UP: GLOBAL BRIEF - EasyJet enjoys its martyrdom. The airline’s boss was the real winner in the Athens court battle. By John Tylee

-sell advertisers - from insurance companies to banks - under scrutiny. For some, a Greek tragedy may be waiting ...

REVIEW: Marketing and advertising news in theh week’s press

release Manchester United is considering becoming the first football club to open its own bank ... , announced the plans at a conference in Dubai. If it goes ahead, the bank will target the club s 150 ...

CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)

with insurance? Curious pack, this. It comes from Lloyds Bank Insurance Direct. There s an extreme close ... Copywriter: David Newby Art director: Rob Scott LLOYDS BANK INSURANCE DIRECT Brief: Relaunch its ...

NEWSMAKER/RICHARD BURDETT: How the agency man evolved into the media man. Richard Burdett preaches media with all the zeal of a convert. By Claire Beale

was then head of public affairs at NatWest Bank and introduced junior to Saatchis head of graduate ...

Morgan Stanley hires Lansons for retail PR

US investment bank Morgan Stanley Dean Witter has appointed Lansons Communications to handle PR...US investment bank Morgan Stanley Dean Witter has appointed Lansons Communications to handle PR for its first move into the retail investment market. The banking group has become the first UK ... was formed in 1997 following a merger between investment bank Morgan Stanley and retail broker Dean Witter ...

Virgin One sticks with TBWA despite conflict

Virgin s banking operation, Virgin One, has decided to retain TBWA GGT Simons Palmer on its...Virgin s banking operation, Virgin One, has decided to retain TBWA GGT Simons Palmer on its account, despite the agency s appointment by Virgin s major rival, NatWest, last month. Jayne-Anne Gadhia, Virgin One s managing director, explained: We have always enjoyed a very strong working ...

TOP EUROPEAN AGENCIES 1998: SWITZERLAND - The number of big businesses has increased and so has their investment in communications

Walter Wenger. But Switzerland s traditional strength, banking, is temporarily under some strain. The merger between the Swiss Bank Corporation (SBC) and Union Bank of Switzerland (UBS) last year resulted ... the opportunities in banking, but in the medium term it will be better. Last year saw greater activity ...

CLOSE-UP: NEWSMAKER/KEVIN KING: Success for Y&R chief who played the long game - Y&R has secured a chunk of Ford business. How will it fare? John Tylee reports

of pounds 280 million. The extent and speed of the switch from O John Banks, a former head of Ford ...

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