31 Jul 1998
| by ROBERT DWEK
is ancient history. The winner, Payne
Stracey, is working closely alongside the ad agency, Banks Hoggins ...
initiative since the bank pioneered cashpoint machines in 1967
- the initial marketing focus has been above the line. Banks Hoggins
created 20 or so different TV ads, some of which anticipate further
product ...
31 Jul 1998
| by ELEANOR TRICKETT
the bank was, and admiring Bob Mortimer s
powers of persuasion in the lovely black-and-white ads, finally ...
harder to get noticed. We also lack the budgets of the
bigger banks, so we have to be ultra ...
bank is difficult, so we set out to make it as stress free
an experience as possible. Therefore, I m ...
-sell
advertisers - from insurance companies to banks - under scrutiny. For
some, a Greek tragedy may be waiting ...
release
Manchester United is considering becoming the first football club to
open its own bank ...
, announced the plans at a
conference in Dubai. If it goes ahead, the bank will target the club s
150 ...
31 Jul 1998
| by RODDY KERR and ARTHUR PARSHOTAM, execut
with
insurance? Curious pack, this. It comes from Lloyds Bank Insurance
Direct.
There s an extreme close ...
Copywriter: David Newby
Art director: Rob Scott
LLOYDS BANK INSURANCE DIRECT
Brief: Relaunch its ...
was then head of public affairs at NatWest Bank and
introduced junior to Saatchis head of graduate ...
24 Jul 1998
| by KATHY GREENE
US investment bank Morgan Stanley Dean Witter has appointed Lansons
Communications to handle PR...US investment bank Morgan Stanley Dean Witter has appointed Lansons
Communications to handle PR for its first move into the retail
investment market.
The banking group has become the first UK ...
was formed in 1997 following a merger between
investment bank Morgan Stanley and retail broker Dean Witter ...
24 Jul 1998
| by KAREN YATES
Virgin s banking operation, Virgin One, has decided to retain TBWA
GGT Simons Palmer on its...Virgin s banking operation, Virgin One, has decided to retain TBWA
GGT Simons Palmer on its account, despite the agency s appointment by
Virgin s major rival, NatWest, last month.
Jayne-Anne Gadhia, Virgin One s managing director, explained: We have
always enjoyed a very strong working ...
24 Jul 1998
Walter Wenger.
But Switzerland s traditional strength, banking, is temporarily under
some strain. The merger between the Swiss Bank Corporation (SBC) and
Union Bank of Switzerland (UBS) last year resulted ...
the opportunities in banking, but in the medium term it
will be better.
Last year saw greater activity ...
of pounds 280 million. The extent and speed
of the switch from O John Banks, a former head
of Ford ...