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INTERNATIONAL: Ludgate credited with raising interest in Banco Bilbao

SPAIN: Spain s third largest bank, Banco Bilbao Vizcaya, has hired Ludgate Communications as its...SPAIN: Spain s third largest bank, Banco Bilbao Vizcaya, has hired Ludgate Communications as its first retained agency in Europe, the US and Latin America, in an account carrying fees close to pounds ... that it had raised its stake in Argentine bank Banco Credito Argentino from 24 to 52 per cent ...

DIARY: Heavenly idea turned into a hell of a mess

Once again evidence reaches us of the unerring power and accuracy of direct marketing, this time from WWAV Rapp Collins. Campaign recently received a mailshot in the form of an envelope full of soil, the idea being to spread the news about the agency s move to a new environment on the banks ...

PERSPECTIVE: GGT’s woes began not with Trott, but with City flotation

of the aforementioned club. As Greenlees listens blankly to the banks of lawyers ratcheting up their fees, he ...

H&K to forecast PR strategy for the Met Office

H s team will promote to the insurance, banking and defence trade press. H centre which ...

M&C set for Bethlehem 2000 project

M s birthplace, into a magnet for international visitors from the year 2000. An expected dollars 30 million through-the-line budget - most of it underwritten by the World Bank - will support the initiative to turn tourism into a major source of revenue and employment for the strife-torn Palestinian ...

PRIVATE VIEW

the daftness of bank charges by having Bob Mortimer wander round the park charging ordinary folk ... -thinking solution to absurd, conventional banking practice Agency: WCRS Writer: Larry Barker Art ...

THE PEOPLE’S JURY: Coca-Cola hits the right note - Coke’s catchy tune plus its all-American look proved appealing

Christmas J. Walter Thompson 6.4 5= Abbey National Banking Euro RSCG Wnek ...

Profile: Ellen Taverner, Credit Suisse Asset Management - Gaining Credit where it’s due/Ellen Taverner prepares get to grips with brand values at Credit Suisse

it stewards, says a senior source at a rival Swiss bank. At present Taverner s communications team ...

GAY MEDIA REPORT: WHY ADVERTISERS ARE STILL FRIGHTENED OF THE G WORD - Major advertisers are still reluctant to tap into gay media and their high-spending audience. Belinda Archer asks, what’s their problem?

straddles the August bank holiday. Both events enjoy the sponsorship support of such companies as Bass ...

AGENDA: Are banks ready for loyalty? - Banks face sharpening competition from newer financial

Three years after Tesco blazed a trail with the launch of Clubcard, the high street banks...Three years after Tesco blazed a trail with the launch of Clubcard, the high street banks ... was Barclays Bank last autumn with the announcement that it had begun trialling a loyalty scheme which ... with his Virgin One banking venture, and other outsiders such as Marks the final piece ...

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